Fashion : From Concept to Consumer by Gini Stephens Frings - gebrauchtes Buch

NEW VISUAL FOCUS!New and updated information in all four parts and 190 illustrations FASHION FUNDAMENTALS Changing U.S. demographics New developments in globalization, sourcing, imports, and quota elimination Latest trade agreements Latest technological advances in garment and textile production, fashion business communications. E-commerce, database marketing, and merchandise information systems New resources for color and design New information on fashion forecasting and market research Updates on fashion services, Web sites, and publications TEXTILES Latest high-tech fiber development, including PLA, spider silk, and casein Trends in textile product development, production, and marketing Nanotechnology and "Smart" or "Performance" fabrics New statistics and technical information New marketing strategies Garment packages and imports New information on trims MANUFACTURING Latest information on designers and international fashion centers New designer profiles The changing role of manufacturing Product data management systems Update on global sourcing and imports Brand extensions and acquisitions New information on accessory product development and marketing New information on trade shows, location updates, and timing of markets Runway vs. showroom Manufacturer/retailer relationships RETAILING New information on categories, store ownership, and organization New information on shopping center categories Consolidationand acquisitions Global expansion Retailers as manufacturers National brands vs. private label New retail marketing focus Store planning and design Latest trends in retail marketing