Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven … Mehr…
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.; PDF \ Charles J. Pellerin; Business,Finance and Law > Business & management > Sales & marketing, Wiley<
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Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven … Mehr…
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.; PDF; Business,Finance and Law > Business & management > Sales & marketing, Wiley<
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Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven … Mehr…
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven 'accidental' brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands. eBook David Vinjamuri PDF, John Wiley & Sons, Inc., 16.06.2008, John Wiley & Sons, Inc., 2008<
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Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven … Mehr…
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven 'accidental' brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands. eBook David Vinjamuri 16.06.2008, John Wiley & Sons, Inc., John Wiley & Sons, Inc.<
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven … Mehr…
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.; PDF \ Charles J. Pellerin; Business,Finance and Law > Business & management > Sales & marketing, Wiley<
- No. 9780470282083. Versandkosten:Instock, Despatched same working day before 3pm, zzgl. Versandkosten.
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven … Mehr…
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.; PDF; Business,Finance and Law > Business & management > Sales & marketing, Wiley<
No. 9780470282083. Versandkosten:Instock, Despatched same working day before 3pm, zzgl. Versandkosten.
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven … Mehr…
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven 'accidental' brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands. eBook David Vinjamuri PDF, John Wiley & Sons, Inc., 16.06.2008, John Wiley & Sons, Inc., 2008<
Nr. 27974016. Versandkosten:, Sofort per Download lieferbar, DE. (EUR 0.00)
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven … Mehr…
Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven 'accidental' brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands. eBook David Vinjamuri 16.06.2008, John Wiley & Sons, Inc., John Wiley & Sons, Inc.<
Nr. 27974016. Versandkosten:, Sofort per Download lieferbar, zzgl. Versandkosten. (EUR 17.01)
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EAN (ISBN-13): 9780470282083 ISBN (ISBN-10): 0470282088 Erscheinungsjahr: 2008 Herausgeber: John Wiley & Sons 240 Seiten Sprache: eng/Englisch
Buch in der Datenbank seit 2010-09-05T13:37:03+02:00 (Zurich) Detailseite zuletzt geändert am 2023-04-15T12:42:57+02:00 (Zurich) ISBN/EAN: 9780470282083
ISBN - alternative Schreibweisen: 0-470-28208-8, 978-0-470-28208-3 Alternative Schreibweisen und verwandte Suchbegriffe: Titel des Buches: extraordinary people, branding
Daten vom Verlag:
Autor/in: David Vinjamuri Titel: Accidental Branding - How Ordinary People Build Extraordinary Brands Verlag: Wiley; John Wiley & Sons 224 Seiten Erscheinungsjahr: 2008-06-16 Sprache: Englisch 17,99 € (DE) Not available (reason unspecified)
EA; E107; E-Book; Nonbooks, PBS / Wirtschaft/Betriebswirtschaft; Betriebswirtschaft und Management; Business & Management; Business Self-Help; Ratgeber Wirtschaft; Wirtschaft /Ratgeber; Wirtschaft u. Management; Ratgeber Wirtschaft; BB
Foreword ix Introduction xi What Is an Accidental Brand? 1 The Accidental Brand-Builder in You 9 The Storyteller: John Peterman (J. Peterman) 25 The Contrarian: Craig Newmark (craigslist) 51 The Tinkerer: Gary Erickson (Clif Bar) 73 The Visionary and the Strategist: Myriam Zaoui and Eric Malka (The Art of Shaving) 97 The Pugilist: Gert Boyle (Columbia Sportswear) 125 The Perfectionist: Julie Aigner-Clark (Baby Einstein) 145 The Anarchist: Roxanne Quimby (Burt's Bees) 169 Afterword 195 Index 199
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