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Kennedy, Carol:

Guide to the Management Gurus: Shortcuts to the Ideas of Leading Management Thinkers (Century Business) - Taschenbuch

1998, ISBN: 9780712679503

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Kennedy, Carol:

Guide To Management Gurus-New E: Shortcuts to the Ideas of Leading Management Thinkers - Taschenbuch

1998, ISBN: 9780712679503

Random House Business Books, Taschenbuch, Auflage: New ed. 228 Seiten, Publiziert: 1998-06-03T00:00:01Z, Produktgruppe: Buch, 0.61 kg, Recht, Kategorien, Bücher, Internationales Managemen… Mehr…

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Carol Kennedy:
Guide to the Management Gurus: Shortcuts to the Ideas of Leading Management Thinkers (Century Business) - Taschenbuch

1998

ISBN: 9780712679503

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Carol Kennedy:
Guide to the Management Gurus: Shortcuts to the Ideas of Leading Management Thinkers - Taschenbuch

ISBN: 9780712679503

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Kennedy, Carol:
Guide To The Management Gurus Kennedy, Carol - Taschenbuch

1998, ISBN: 9780712679503

Random House UK, 1998-05-21. Paperback. Good. Cover differs to the one shown. Book is in good condition. Pages are yellowing., Random House UK, 1998-05-21, 2.5

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Details zum Buch
Guide To Management Gurus-New E: Shortcuts to the Ideas of Leading Management Thinkers
Autor:
Titel:
ISBN-Nummer:

9780712679503


Frequently Asked Questions answered by bestselling author, Carol Kennedy WHAT MAKES A MANAGEMENT GURU? Largely good timing, good marketing and an entertaining lecture style. Tom Peters and Robert Waterman started the guru craze in 1982 with In Search of Excellence, still the worlds best-selling business book. Their timing was perfect: US firms, worried by Japanese competition, were desperate for reassurance that they could excel in world markets. Peters set out to market himself and is now the worlds highest paid business speaker. Most gurus come out of the US business schools, and begin by getting published in Harvard Business Review. An HBR article is often expanded into a successful book; then come the lectures and lucrative consultancy work. European industry isnt yet geared to the guru business, nor is Asia - in Japan, it tends to be top businessmen who have the management ideas. In America, the whole idea of self-improvement is a powerful one, wheth! er it relates to an individual or a company. WHO ARE THE OTHER TOP NAMES? Michael Porter of Harvard Business School, who has "branded" himself in competitive strategy; Gary Hamel, a former Stanford professor who sprang to fame in 1994 as co-author of Competing for the Future, a book that showed businesses how to leapfrog competitors by maximising their "core competencies"; and Rosabeth Moss Kanter, the only female global guru, whose big ideas include empowerment in organisations and making big corporations act like small entrepreneurs. Many top theorists acknowledge their debt to ideas first advanced over 40 years ago by Peter Drucker, the 89-year-old godfather of management gurus.

Detailangaben zum Buch - Guide To Management Gurus-New E: Shortcuts to the Ideas of Leading Management Thinkers


EAN (ISBN-13): 9780712679503
ISBN (ISBN-10): 0712679502
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 1998
Herausgeber: Random House Business Books

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Detailseite zuletzt geändert am 2023-02-03T22:16:11+01:00 (Zurich)
ISBN/EAN: 9780712679503

ISBN - alternative Schreibweisen:
0-7126-7950-2, 978-0-7126-7950-3
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: carol kennedy
Titel des Buches: management guide, gurus, the guru guide, books, shortcut, shortcuts, business, the thinkers, century ideas

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