This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Mehr…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Reference and Language > Education and Teaching > Teaching > Language Experience Approach List_Books, [PU: SAGE Publications]<
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This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Mehr…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Reference and Language > Language Arts > Communication List_Books, [PU: SAGE Publications]<
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Mehr…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Education & Teaching > Higher & Continuing Education List_Books, [PU: SAGE Publications]<
Indigo.ca
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Mehr…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books List_Books, [PU: SAGE Publications]<
Indigo.ca
new in stock. Versandkosten:zzgl. Versandkosten. Details...
(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Mehr…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Reference and Language > Education and Teaching > Teaching > Language Experience Approach List_Books, [PU: SAGE Publications]<
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Mehr…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Reference and Language > Language Arts > Communication List_Books, [PU: SAGE Publications]<
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Mehr…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Education & Teaching > Higher & Continuing Education List_Books, [PU: SAGE Publications]<
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Mehr…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books List_Books, [PU: SAGE Publications]<
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The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book: · Provides a summary of relevant research literature in persuasion · Includes suggestions for how to avoid premature generalizations from limited research evidence · Presents detailed discussions on important theoretical and methodological questions. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioural change, and new material on persuasive campaigns. The research citations and examples are also updated.
Detailangaben zum Buch - Persuasion: Theory and Research
Buch in der Datenbank seit 2007-11-06T19:50:46+01:00 (Zurich) Detailseite zuletzt geändert am 2023-10-12T23:13:05+02:00 (Zurich) ISBN/EAN: 9780761922001
ISBN - alternative Schreibweisen: 0-7619-2200-8, 978-0-7619-2200-1 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: keefe Titel des Buches: current text, communication and persuasion, communication theory
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