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The relationships between cultural consumption, identity and holidays for the over 50s : Identity formation, consumption and the mature holidaymaker: Representations of the over 50s in travel brochures - Kathrin Gerbe
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The relationships between cultural consumption, identity and holidays for the over 50s : Identity formation, consumption and the mature holidaymaker: Representations of the over 50s in travel brochures - Taschenbuch

2007, ISBN: 3638876365

[EAN: 9783638876360], Neubuch, [SC: 0.0], [PU: GRIN Verlag], ADVERTISING; BABYBOOMERGENERATION; URLAUB; ÜBER50; HOLIDAY, Druck auf Anfrage Neuware - Printed after ordering - Seminar paper… Mehr…

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Kathrin Gerbe:

The relationships between cultural consumption, identity and holidays for the over 50s : Identity formation, consumption and the mature holidaymaker: Representations of the over 50s in travel brochures - Taschenbuch

2007, ISBN: 3638876365

[EAN: 9783638876360], Neubuch, [PU: GRIN Verlag], ADVERTISING; BABYBOOMERGENERATION; URLAUB; ÜBER50; HOLIDAY, Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the y… Mehr…

NEW BOOK. Versandkosten: EUR 9.96 AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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The relationships between cultural consumption, identity and holidays for the over 50s - Taschenbuch

2014

ISBN: 9783638876360

[ED: Taschenbuch], [PU: GRIN Verlag], Neuware - Seminar paper from the year 2007 in the subject Tourism - Miscellaneous, grade: 1,0, University of Newcastle upon Tyne, course: Advertising… Mehr…

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The relationships between cultural consumption, identity and holidays for the over 50s - Kathrin Gerbe
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Kathrin Gerbe:
The relationships between cultural consumption, identity and holidays for the over 50s - Taschenbuch

2007, ISBN: 3638876365

[EAN: 9783638876360], Neubuch, [PU: GRIN Verlag Dez 2007], ADVERTISING; BABYBOOMERGENERATION; URLAUB; ÜBER50; HOLIDAY, This item is printed on demand - it takes 3-4 days longer - Neuware … Mehr…

NEW BOOK. Versandkosten:Versandkostenfrei. (EUR 0.00) BuchWeltWeit Inh. Ludwig Meier e.K., Bergisch Gladbach, Germany [57449362] [Rating: 5 (von 5)]
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Gerbe, Kathrin:
The relationships between cultural consumption, identity and holidays for the over 50s: Identity formation, consumption and the mature holidaymaker: Representations of the over 50s in travel brochures - Erstausgabe

2007, ISBN: 3638876365

Taschenbuch

[EAN: 9783638876360], Gebraucht, guter Zustand, [PU: GRIN Verlag], 20 Seiten Gepflegter, sauberer Zustand. 1. Auflage. 4112400/2 Altersfreigabe FSK ab 0 Jahre Taschenbuch, Größe: 17.8 x 0… Mehr…

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Bibliographische Daten des bestpassenden Buches

Details zum Buch
The relationships between cultural consumption, identity and holidays for the over 50s: Identity formation, consumption and the mature holidaymaker: Representations of the over 50s in travel brochures

Seminar paper from the year 2007 in the subject Tourism, grade: 1,0, University of Newcastle upon Tyne, course: Advertising and Consumption, 34 entries in the bibliography, language: English, abstract: For several decades now there has been a trend towards a declining birth rate and therefore rapid ageing of the British population. With good medical supplies, older people stay healthy and live longer: in the past twenty years life expectancy has risen from 70 years in 1981 to 75 years in 2001 for men, and from 76 to 80 years for women (Soule et al. 2005). When retiring in their 50 or 60s, people can expect to live twenty more years or longer. Soon people over 50, the post-war baby boomer generation born between 1946 and 1965, will constitute the majority of the population. In contrast to people retiring in the 20th century, 21st century retirees are active and try to enjoy their leisure time. Although 'consumer society creates negative [...] images of later life, by implication, if not directly, by valuing and emphasizing youthful body image' (Morris 1998 in Bradley & Longino 2001, p.18), 'old' people immerse themselves in sports and other social activities, living life to the full. Holidays play an important part in this lifestyle as they are important for the 'individual and social improvement and development, the resultant benefit of the self, including social self, being transportable back into the everyday environment as part of an ongoing life experience' (McIntyre 2007, p.121). In the past decades, several travel operators have tried to buy into the mature market. They established brands for the over 50s, featuring names like First Choice's 'Leisurely Times', Thomson's 'Young at Heart', Cosmos' 'Golden Times' and Airtours' 'Golden Years' (Ylänne-McEwen 2000), all off which basically offered beach holidays around Europe. Now their brochures have vanished from the market. They either have been replaced by updated concepts or been incorporated into the

Detailangaben zum Buch - The relationships between cultural consumption, identity and holidays for the over 50s: Identity formation, consumption and the mature holidaymaker: Representations of the over 50s in travel brochures


EAN (ISBN-13): 9783638876360
ISBN (ISBN-10): 3638876365
Taschenbuch
Erscheinungsjahr: 2007
Herausgeber: GRIN Verlag
36 Seiten
Gewicht: 0,066 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 2008-03-15T19:24:27+01:00 (Zurich)
Detailseite zuletzt geändert am 2023-10-18T15:51:48+02:00 (Zurich)
ISBN/EAN: 9783638876360

ISBN - alternative Schreibweisen:
3-638-87636-5, 978-3-638-87636-0
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: gerbe
Titel des Buches: consumption, cultural identity, 50s, for the holidays, brochures, cultural representations


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