2009, ISBN: 9780470527757
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and upd… Mehr…
Orellfuessli.ch Nr. A1033776725. Versandkosten:Lieferzeiten außerhalb der Schweiz 3 bis 21 Werktage, , Sofort per Download lieferbar, zzgl. Versandkosten. (EUR 17.32) Details... |
2009, ISBN: 9780470527757
EATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updat… Mehr…
kobo.com Versandkosten:Zzgl. Versandkosten., zzgl. Versandkosten Details... |
2009, ISBN: 9780470527757
How Challenger Brands Can Compete Against Brand Leaders, eBooks, eBook Download (EPUB), 2. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2009
lehmanns.de Versandkosten:Download sofort lieferbar. (EUR 0.00) Details... |
2009, ISBN: 9780470527757
How Challenger Brands Can Compete Against Brand Leaders, [ED: 2], 2. Auflage, eBook Download (EPUB), eBooks, [PU: John Wiley & Sons]
lehmanns.de Versandkosten:Download sofort lieferbar, , Versandkostenfrei innerhalb der BRD (EUR 0.00) Details... |
2009, ISBN: 9780470527757
How Challenger Brands Can Compete Against Brand Leaders, [ED: 1], Auflage, eBook Download (EPUB), eBooks, [PU: Wiley]
lehmanns.de Versandkosten:Download sofort lieferbar, , sem custos de envio na RFA. (EUR 9.95) Details... |
2009, ISBN: 9780470527757
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and upd… Mehr…
2009, ISBN: 9780470527757
EATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updat… Mehr…
2009
ISBN: 9780470527757
How Challenger Brands Can Compete Against Brand Leaders, eBooks, eBook Download (EPUB), 2. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2009
2009, ISBN: 9780470527757
How Challenger Brands Can Compete Against Brand Leaders, [ED: 2], 2. Auflage, eBook Download (EPUB), eBooks, [PU: John Wiley & Sons]
2009, ISBN: 9780470527757
How Challenger Brands Can Compete Against Brand Leaders, [ED: 1], Auflage, eBook Download (EPUB), eBooks, [PU: Wiley]
Bibliographische Daten des bestpassenden Buches
Autor: | |
Titel: | |
ISBN-Nummer: |
Detailangaben zum Buch - Eating the Big Fish
EAN (ISBN-13): 9780470527757
ISBN (ISBN-10): 0470527757
Erscheinungsjahr: 2009
Herausgeber: John Wiley & Sons
368 Seiten
Sprache: eng/Englisch
Buch in der Datenbank seit 2011-10-18T16:05:49+02:00 (Zurich)
Detailseite zuletzt geändert am 2022-10-11T09:33:52+02:00 (Zurich)
ISBN/EAN: 0470527757
ISBN - alternative Schreibweisen:
0-470-52775-7, 978-0-470-52775-7
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: morgan
Titel des Buches: der brand, know your fish, challenger against compete leaders brands eating brand fish, big five, the fish who could wish, your inner fish
Daten vom Verlag:
Autor/in: Adam Morgan
Titel: Eating the Big Fish - How Challenger Brands Can Compete Against Brand Leaders
Verlag: Wiley; John Wiley & Sons
368 Seiten
Erscheinungsjahr: 2009-04-16
Sprache: Englisch
23,99 € (DE)
Not available (reason unspecified)
EA; E101; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Werbung; Advertising; Business & Management; Werbung; Wirtschaft u. Management; Werbung; BB
Preface. Foreword by Antonio Lucio. Part 1: The Size and Nature of the Big Fish. 1. The Law of Increasing Returns. 2. The Consumer Isn't. 3. What Is a Challenger Brand? Part 2: The Eight Credos of Successful ChallengerBrands. 4. The First Credo: Intelligent Naivety. 5. Monsters and Other Challenges: Gaining Clarity on theCenter. 6. The Second Credo: Build a Lighthouse Identity. 7. The Third Credo: Take Thought Leadership of the Category. 8. The Fourth Credo: Create Symbols of Re-Evaluation. 9. The Fifth Credo: Sacrifice. 10. The Sixth Credo: Overcommit. 11. The Seventh Credo: Using Communications and Publicity toEnter Social Culture. 12. The Eight Credo: Become Idea-Centered, NotConsumer-Centered. Part 3: Applying the Challenger Program. 13. Writing the Challenger Program: The Two-Day Off-Site. 14. The Scope of the Lighthouse Keeper. Part 4: Mind-Set, Culture, and Risk. 15. Challenger as a State of Mind: Staying Number One MeansThinking Like a Number Two. 16. Risk, Will, and the Circle of Rope. References and Sources. Acknowledgments for the Second Edition. Photo Credits. Index.Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
Neuestes ähnliches Buch:
2900470238270 Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adam Morgan)
- 2900470238270 Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adam Morgan)
- 9780002222082 Eating the Big Fish (Rayner, William)
- 9780470409978 Eating the Big Fish (25-49.99)
- 9780470238271 Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Morgan, Adam)
- 9780471242093 Eating the Big Fish (Morgan, Adam)
< zum Archiv...