ISBN: 9781119967224
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media ado… Mehr…
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ISBN: 9781119967224
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media ad… Mehr…
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2012, ISBN: 9781119967224
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ISBN: 9781119967224
A digital copy of "Social Media MBA" by Christer Holloman. Download is immediately available upon purchase! 9781119967224,1119967228,social,media,christer,holloman eBook, Vitalsource Tec… Mehr…
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2012, ISBN: 9781119967224
Your Competitive Edge in Social Media Strategy Development and Delivery, eBooks, eBook Download (PDF), 1. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2012
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ISBN: 9781119967224
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media ado… Mehr…
ISBN: 9781119967224
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media ad… Mehr…
2012
ISBN: 9781119967224
eBooks, eBook Download (PDF), 1. Auflage, It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, compa… Mehr…
ISBN: 9781119967224
A digital copy of "Social Media MBA" by Christer Holloman. Download is immediately available upon purchase! 9781119967224,1119967228,social,media,christer,holloman eBook, Vitalsource Tec… Mehr…
2012, ISBN: 9781119967224
Your Competitive Edge in Social Media Strategy Development and Delivery, eBooks, eBook Download (PDF), 1. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2012
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Detailangaben zum Buch - Social Media MBA
EAN (ISBN-13): 9781119967224
ISBN (ISBN-10): 1119967228
Erscheinungsjahr: 2012
Herausgeber: Wiley
Buch in der Datenbank seit 2008-09-27T18:17:03+02:00 (Zurich)
Detailseite zuletzt geändert am 2023-06-25T16:10:55+02:00 (Zurich)
ISBN/EAN: 1119967228
ISBN - alternative Schreibweisen:
1-119-96722-8, 978-1-119-96722-4
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: christer holloman, taylor
Titel des Buches: the social media, competitive strategy
Daten vom Verlag:
Autor/in: Christer Holloman
Titel: The Social Media MBA - Your Competitive Edge in Social Media Strategy Development and Delivery
Verlag: Wiley; John Wiley & Sons
276 Seiten
Erscheinungsjahr: 2012-01-03
Sprache: Englisch
15,99 € (DE)
Not available (reason unspecified)
EA; E107; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Marketing & Sales; Marketing u. Vertrieb; Neue Medien; Wirtschaft u. Management; Marketing u. Vertrieb; BB
Preface vii Part I Foundation 1 1 Quick Recap 3 2 Bridging the Social Media Gap 15 Part II Strategy Development 27 3 Inspiring and Facilitating Creativity 29 4 The Rise of Branded Content 39 5 Power of Integration 49 6 Intent is the New Demographic 63 7 Targeting the Easily Infl uenced Not the HighlyInfluential 75 Part III Strategy Delivery 89 8 Your Best Advocates 91 9 The Profit Manifesto 101 10 Social Media Business Engineering 117 11 Power Struggles of the Advocate Age 131 Part IV Case Studies 145 12 ARM 147 13 Aviva 153 14 Dell 157 15 Evans Cycles 163 16 GlaxoSmithKline 167 17 Kodak 173 18 Royal Philips Electronics 179 19 Sage 185 Part V The Future 191 20 The Ethnocentric Bias 193 21 Digital Dragons, Elephants and Tigers 205 22 Design Thinking and Social Media 221 23 God Technology 235 Conclusion 245 Biographies 247 Index 259Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
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