ISBN: 9780080938349

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the soc… Mehr…

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the. This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice isSenior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector. Recommended by Ted Johns, CIM Senior Examiner for the Understanding Customers paperUpdated in line with the latest developments in the investigation of consumer behaviour and with the new CIM syllabus eBooks, , Understanding Customers~~EBook~~9780080938349~~Chris Rice, , Understanding Customers, Chris Rice, 9780080938349, Elsevier Science, 02/27/1997, , , , Elsevier Science<

ISBN: 9780080938349

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the so… Mehr…

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations.Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice isSenior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.Recommended by Ted Johns, CIM Senior Examiner for the Understanding Customers paperUpdated in line with the latest developments in the investigation of consumer behaviour and with the new CIM syllabus; PDF; Reference & Languages > Sociology & anthropology, Elsevier Science<

ISBN: 9780080938349

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the soc… Mehr…

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice isSenior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector. Recommended by Ted Johns, CIM Senior Examiner for the Understanding Customers paperUpdated in line with the latest developments in the investigation of consumer behaviour and with the new CIM syllabus eBooks Understanding Customers~~EBook~~9780080938349~~Chris Rice Understanding Customers<

ISBN: 9780080938349

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[KW: SALES MARKETING ,MARKET RESEARCH ,CUSTOMER SERVICES ,PDF ,BUSINESS ECONOMICS , MARKETING , RESEARCH ,BUSINESS , ECONOMICS , FINANCE] <-> <-> SALES MARKETING ,MARKET RESEARCH ,CUSTOMER SERVICES ,PDF ,BUSINESS ECONOMICS , MARKETING , RESEARCH ,BUSINESS , ECONOMICS , FINANCE<