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Global Marketing Management (Hardcover) e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives Warren J. Keegan Mark Green For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions - Warren J. Keegan Mark Green
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Warren J. Keegan Mark Green:

Global Marketing Management (Hardcover) e-marketing globalization Asia Pacific Marketing Federation advertising promotion selling public relations sales promotion direct marketing trade shows sponsorship Social Architecture business executives Warren J. Keegan Mark Green For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions - gebunden oder broschiert

2001, ISBN: 0130332712

[EAN: 9780130332714], Gebraucht, sehr guter Zustand, [PU: Prentice Hall International series in marketing Case studies Auflage: 0007 (Juli 2001)], E-MARKETING GLOBALIZATION ASIA PACIFIC M… Mehr…

NOT NEW BOOK. Versandkosten: EUR 6.95 BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germany [53994756] [Rating: 5 (von 5)]
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Global Marketing Management by Mark C., Keegan, Warren J. Green - Mark C., Keegan, Warren J. Green
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Mark C., Keegan, Warren J. Green:

Global Marketing Management by Mark C., Keegan, Warren J. Green - gebrauchtes Buch

ISBN: 9780130332714

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics … Mehr…

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Warren J. Keegan, Mark C. Green:
Global Marketing Management - gebunden oder broschiert

ISBN: 9780130332714

Pearson College Div. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible e… Mehr…

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Global Marketing Management - Keegan, Warren J.; Green, Mark C.
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Keegan, Warren J.; Green, Mark C.:
Global Marketing Management - gebunden oder broschiert

2001, ISBN: 0130332712

[EAN: 9780130332714], [SC: 0.0], [PU: Pearson College Div], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Descr… Mehr…

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Warren J. Keegan, Mark C. Green:
Global Marketing Management - gebunden oder broschiert

ISBN: 9780130332714

Pearson College Div. Hardcover. VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-libr… Mehr…

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Details zum Buch
Global Marketing Management

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales promotion, direct marketing, trade shows, sponsorship; global e-marketing; planning, leading, organizing, and monitoring the global marketing effort; and the future of global marketing. For individuals interested in a career in marketing.

Detailangaben zum Buch - Global Marketing Management


EAN (ISBN-13): 9780130332714
ISBN (ISBN-10): 0130332712
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2001
Herausgeber: Pearson College Div
617 Seiten
Gewicht: 1,343 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 2007-06-20T11:36:55+02:00 (Zurich)
Detailseite zuletzt geändert am 2024-03-05T12:48:09+01:00 (Zurich)
ISBN/EAN: 9780130332714

ISBN - alternative Schreibweisen:
0-13-033271-2, 978-0-13-033271-4
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: keegan, green, mark warren, warre, warr
Titel des Buches: warre, zeichnen fachrechnen, marketing information systems, strategic international management, social strategies, regulatory management, consumer, marketing management cases, product information management, the green book, global strategic management mba, high and low, positioning, marketing management text, legal tech, direct marketing, international sourcing, global analysis, competitive strategy, marketing global keegan warren green mark, environment industrial, advertising marketing research, analysis decisions, market entry strategies, global architecture


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