ISBN: 9780470440315
An updated and expanded Second Edition of the popular guide to social media for the business communityMarketers must look to the Web for new ways of finding customers and communicating wi… Mehr…
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How Digital Customer Communities Build Your Business, eBooks, eBook Download (EPUB,PDF), 2. Auflage, An updated and expanded Second Edition of the popularguide to social media for the bus… Mehr…
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ISBN: 9780470440315
An updated and expanded Second Edition of the popular guide to social media for the business communityMarketers must look to the Web for new ways of finding customers and communicating wi… Mehr…
hive.co.uk No. 9780470440315. Versandkosten:Instock, Despatched same working day before 3pm, zzgl. Versandkosten. Details... |
ISBN: 9780470440315
An updated and expanded Second Edition of the popular guide to social media for the business communityMarketers must look to the Web for new ways of finding customers and communicating wi… Mehr…
hive.co.uk No. 9780470440315. Versandkosten:Instock, Despatched same working day before 3pm, plus shipping costs., zzgl. Versandkosten Details... |
ISBN: 9780470440315
*Marketing to the Social Web* - How Digital Customer Communities Build Your Business / epub eBook für 16.99 € / Aus dem Bereich: eBooks, Wirtschaft Medien > Bücher nein eBook als epub eBo… Mehr…
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ISBN: 9780470440315
An updated and expanded Second Edition of the popular guide to social media for the business communityMarketers must look to the Web for new ways of finding customers and communicating wi… Mehr…
2009, ISBN: 9780470440315
How Digital Customer Communities Build Your Business, eBooks, eBook Download (EPUB,PDF), 2. Auflage, An updated and expanded Second Edition of the popularguide to social media for the bus… Mehr…
ISBN: 9780470440315
An updated and expanded Second Edition of the popular guide to social media for the business communityMarketers must look to the Web for new ways of finding customers and communicating wi… Mehr…
ISBN: 9780470440315
An updated and expanded Second Edition of the popular guide to social media for the business communityMarketers must look to the Web for new ways of finding customers and communicating wi… Mehr…
ISBN: 9780470440315
*Marketing to the Social Web* - How Digital Customer Communities Build Your Business / epub eBook für 16.99 € / Aus dem Bereich: eBooks, Wirtschaft Medien > Bücher nein eBook als epub eBo… Mehr…
Bibliographische Daten des bestpassenden Buches
Autor: | |
Titel: | |
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Detailangaben zum Buch - Marketing to the Social Web
EAN (ISBN-13): 9780470440315
ISBN (ISBN-10): 0470440317
Erscheinungsjahr: 2009
Herausgeber: John Wiley & Sons
272 Seiten
Sprache: eng/Englisch
Buch in der Datenbank seit 2011-09-04T17:08:51+02:00 (Zurich)
Detailseite zuletzt geändert am 2024-03-26T20:36:28+01:00 (Zurich)
ISBN/EAN: 9780470440315
ISBN - alternative Schreibweisen:
0-470-44031-7, 978-0-470-44031-5
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: sokolowski, lederer
Titel des Buches: how build, social web, marketing digital
Daten vom Verlag:
Autor/in: Larry Weber
Titel: Marketing to the Social Web - How Digital Customer Communities Build Your Business
Verlag: Wiley; John Wiley & Sons
272 Seiten
Erscheinungsjahr: 2009-03-30
Sprache: Englisch
17,99 € (DE)
Not available (reason unspecified)
EA; E101; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Marketing; Marketing & Sales; Marketing u. Vertrieb; Wirtschaft u. Management; Marketing u. Vertrieb; BB
Foreword (Jimmy Wales). Preface. Acknowledgments. Part I: Pandemonium: The Landscape of the Social Web. Chapter 1. The Web Is Not a Channel (And You're an Aggregator,Not a Broadcaster). Chapter 2. Community and Content: The Marketer's New Job ( OrHow to Cut Your Marketing Budget and Reach More People). Chapter 3. Making the Transition to the Social Web (First ChangeYour Mindset). Chapter 4. How to Let Customers Say What They Really Think (AndKeep Your Job). Part II: Seven Steps to Build Your Own CustomerCommunity. Chapter 5. Step One: Observe and Create a Customer Map(Otherwise You Can't Get There from Here). Chapter 6. Step Two: Recruit Community Members (With a NewToolbox and Your Own Marketing Skills). Chapter 7. Step Three: Evaluate Online Conduit Strategies (AndDon't Forget Search). Chapter 8. Step Four: Engage Communities in Conversation (ToGenerate Word of Mouse). Chapter 9. Step Five: Measure Involvement With New Tools,Techniques (To Keep the Cutting Edge Sharp). Chapter 10. Step Six: Promote Your Community to the World (Get'Em Talking and Clicking). Chapter 11. Step Seven: Improve the Community's Benefits (Don'tJust Set It and Forget It). Part III: Making Use of the Four Online ConduitStrategies. Chapter 12. The Reputation Aggregator Strategy (We're NumberOne!). Chapter 13. The Blog Strategy (Everybody's Talking at Me). Chapter 14. The E-Community Strategy (Go to Their Party or ThrowYour Own). Chapter 15. The Social Networks Strategy (Connecting with aClick). Chapter 16. Does Facebook Matter? (To Marketers?) Chapter 17. Living and Working in Web 4.0 (It's Right Around theCorner). Notes. Index.Weitere, andere Bücher, die diesem Buch sehr ähnlich sein könnten:
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