[EAN: 9780742555501], Neubuch, [PU: Rowman & Littlefield Publishers], SOCIAL SCIENCE / MEDIA STUDIES; ADVERTISING, nach der Bestellung gedruckt Neuware -Catch an inside look at the advert… Mehr…
[EAN: 9780742555501], Neubuch, [PU: Rowman & Littlefield Publishers], SOCIAL SCIENCE / MEDIA STUDIES; ADVERTISING, nach der Bestellung gedruckt Neuware -Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE® Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign. See how creative briefs drive on-strategy solutions in all media from traditional to ambient. Understand which campaigns went off-course and why. Enjoy one-on-one interviews with behind-the-scenes candor and explore more than 50 exciting, visual examples. Hear first-hand from advertising masterminds as the authors delve into the brains behind great ad campaigns. Each chapter offers step-by-step instruction, revealing various aspects of the creative process, from brainstorming techniques and agency pitches to strategic visual and verbal messaging. 252 pp. Englisch, Books<
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser Clydesdale and Dalmatian sp… Mehr…
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser Clydesdale and Dalmatian spots, the PEDIGREE® Adoption Drive program, or the breakthrough UPS Whiteboard campaign.See how creative briefs drive on-strategy solutions in all media from traditional to ambient. Understand which campaigns went off-course and why. Enjoy one-on-one interviews with behind-the-scenes candor and explore more than 50 exciting, visual examples. Hear first-hand from advertising masterminds as the authors delve into the brains behind great ad campaigns.Each chapter offers step-by-step instruction, revealing various aspects of the creative process, from brainstorming techniques and agency pitches to strategic visual and verbal messaging. New Textbooks>Hardcover>Business>Marketing>Marketing Strategies, Rowman & Littlefield Publishers, Inc. Core >2 >T<
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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' … Mehr…
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE® Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign. See how creative briefs drive on-strategy solutions in all media from traditional to ambient. Understand which campaigns went off-course and why. Enjoy one-on-one interviews with behind-the-scenes candor and explore more than 50 exciting, visual examples. Hear first-hand from advertising masterminds as the authors delve into the brains behind great ad campaigns. Each chapter offers step-by-step instruction, revealing various aspects of the creative process, from brainstorming techniques and agency pitches to strategic visual and verbal messaging. Buch (fremdspr.) Margo Berman#Robyn Blakeman gebundene Ausgabe, Rowman & Littlefield Publishers, 01.09.2009, Rowman & Littlefield Publishers, 2009<
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser Clydesdale and Dalmatian … Mehr…
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser Clydesdale and Dalmatian spots, the PEDIGREE (R) Adoption Drive program, or the breakthrough UPS Whiteboard campaign. See how creative briefs drive on-strategy solutions in all media from traditional to ambient. Understand which campaigns went off-course and why. Enjoy one-on-one interviews with behind-the-scenes candor and explore more than 50 exciting, visual examples. Hear first-hand from advertising masterminds as the authors delve into the brains behind great ad campaigns. Each chapter offers step-by-step instruction, revealing various aspects of the creative process, from brainstorming techniques and agency pitches to strategic visual and verbal messaging.; Business, Finance & Law, Rowman & Littlefield<
The Brains Behind Great Ad Campaigns ab 144.99 € als gebundene Ausgabe: Creative Collaboration between Copywriters and Art Directors. Aus dem Bereich: Bücher, Wissenschaft, Medienwissensc… Mehr…
The Brains Behind Great Ad Campaigns ab 144.99 € als gebundene Ausgabe: Creative Collaboration between Copywriters and Art Directors. Aus dem Bereich: Bücher, Wissenschaft, Medienwissenschaft, Medien > Bücher nein Buch (gebunden) Bücher > Wissenschaft > Medienwissenschaft, Rowman & Littlefield Publishers<
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[EAN: 9780742555501], Neubuch, [PU: Rowman & Littlefield Publishers], SOCIAL SCIENCE / MEDIA STUDIES; ADVERTISING, nach der Bestellung gedruckt Neuware -Catch an inside look at the advert… Mehr…
[EAN: 9780742555501], Neubuch, [PU: Rowman & Littlefield Publishers], SOCIAL SCIENCE / MEDIA STUDIES; ADVERTISING, nach der Bestellung gedruckt Neuware -Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE® Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign. See how creative briefs drive on-strategy solutions in all media from traditional to ambient. Understand which campaigns went off-course and why. Enjoy one-on-one interviews with behind-the-scenes candor and explore more than 50 exciting, visual examples. Hear first-hand from advertising masterminds as the authors delve into the brains behind great ad campaigns. Each chapter offers step-by-step instruction, revealing various aspects of the creative process, from brainstorming techniques and agency pitches to strategic visual and verbal messaging. 252 pp. Englisch, Books<
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser Clydesdale and Dalmatian sp… Mehr…
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser Clydesdale and Dalmatian spots, the PEDIGREE® Adoption Drive program, or the breakthrough UPS Whiteboard campaign.See how creative briefs drive on-strategy solutions in all media from traditional to ambient. Understand which campaigns went off-course and why. Enjoy one-on-one interviews with behind-the-scenes candor and explore more than 50 exciting, visual examples. Hear first-hand from advertising masterminds as the authors delve into the brains behind great ad campaigns.Each chapter offers step-by-step instruction, revealing various aspects of the creative process, from brainstorming techniques and agency pitches to strategic visual and verbal messaging. New Textbooks>Hardcover>Business>Marketing>Marketing Strategies, Rowman & Littlefield Publishers, Inc. Core >2 >T<
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' … Mehr…
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE® Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign. See how creative briefs drive on-strategy solutions in all media from traditional to ambient. Understand which campaigns went off-course and why. Enjoy one-on-one interviews with behind-the-scenes candor and explore more than 50 exciting, visual examples. Hear first-hand from advertising masterminds as the authors delve into the brains behind great ad campaigns. Each chapter offers step-by-step instruction, revealing various aspects of the creative process, from brainstorming techniques and agency pitches to strategic visual and verbal messaging. Buch (fremdspr.) Margo Berman#Robyn Blakeman gebundene Ausgabe, Rowman & Littlefield Publishers, 01.09.2009, Rowman & Littlefield Publishers, 2009<
Nr. 17234544. Versandkosten:, Versandfertig innert 6 - 9 Werktagen, zzgl. Versandkosten, Lieferzeiten außerhalb der Schweiz 3 bis 21 Werktage. (EUR 16.32)
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser Clydesdale and Dalmatian … Mehr…
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser Clydesdale and Dalmatian spots, the PEDIGREE (R) Adoption Drive program, or the breakthrough UPS Whiteboard campaign. See how creative briefs drive on-strategy solutions in all media from traditional to ambient. Understand which campaigns went off-course and why. Enjoy one-on-one interviews with behind-the-scenes candor and explore more than 50 exciting, visual examples. Hear first-hand from advertising masterminds as the authors delve into the brains behind great ad campaigns. Each chapter offers step-by-step instruction, revealing various aspects of the creative process, from brainstorming techniques and agency pitches to strategic visual and verbal messaging.; Business, Finance & Law, Rowman & Littlefield<
The Brains Behind Great Ad Campaigns ab 144.99 € als gebundene Ausgabe: Creative Collaboration between Copywriters and Art Directors. Aus dem Bereich: Bücher, Wissenschaft, Medienwissensc… Mehr…
The Brains Behind Great Ad Campaigns ab 144.99 € als gebundene Ausgabe: Creative Collaboration between Copywriters and Art Directors. Aus dem Bereich: Bücher, Wissenschaft, Medienwissenschaft, Medien > Bücher nein Buch (gebunden) Bücher > Wissenschaft > Medienwissenschaft, Rowman & Littlefield Publishers<
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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser _Clydesdale and Dalmatian_ spots, the _PEDIGREE_ Adoption Drive_ program, or the breakthrough UPS _Whiteboard_ campaign.
Detailangaben zum Buch - The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors Margo Berman Author
EAN (ISBN-13): 9780742555501 ISBN (ISBN-10): 074255550X Gebundene Ausgabe Taschenbuch Erscheinungsjahr: 2009 Herausgeber: Rowman & Littlefield Publishers, Inc. Core >2 >T 240 Seiten Gewicht: 0,517 kg Sprache: eng/Englisch
Buch in der Datenbank seit 2009-03-14T00:18:56+01:00 (Zurich) Detailseite zuletzt geändert am 2024-03-04T11:25:31+01:00 (Zurich) ISBN/EAN: 9780742555501
ISBN - alternative Schreibweisen: 0-7425-5550-X, 978-0-7425-5550-1 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: berman Titel des Buches: how brains think, the art collaboration, creative collaboration, great brain, campaigns
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