[ED: Hardcover], [PU: SAGE PUBN], This book covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a … Mehr…
[ED: Hardcover], [PU: SAGE PUBN], This book covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It: contains a wealth of modern methods and techniques not found in competing texts provides numerous illustrative cases at the end of each section integrates international marketing research throughout instead of placing it in a separate chapter has a full chapter devoted to the essential topic of online research.
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Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, dat… Mehr…
Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling.?The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. This text explores cutting-edge technologies and new horizons while ensuring students have a thorough grasp of research fundamentals. business,business and finance,business and investing,marketing,marketing and sales,research,textbooks Marketing & Sales, SAGE Publications, Inc<
Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, dat… Mehr…
Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. This text explores cutting-edge technologies and new horizons while ensuring students have a thorough grasp of research fundamentals. Fundamentals of Marketing Research Smith, Scott M. / Albaum, Gerald S., Sage Publications (CA)<
[ED: Hardcover], [PU: SAGE PUBN], This book covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a … Mehr…
[ED: Hardcover], [PU: SAGE PUBN], This book covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It: contains a wealth of modern methods and techniques not found in competing texts provides numerous illustrative cases at the end of each section integrates international marketing research throughout instead of placing it in a separate chapter has a full chapter devoted to the essential topic of online research.
896 p. - 9.1250 x 7.3750 in
Versandfertig in 2-4 Wochen, DE, [SC: 0.00], Neuware, gewerbliches Angebot, offene Rechnung (Vorkasse vorbehalten)<
- Versandkosten:Versandkostenfrei, Versand nach Deutschland (EUR 0.00) buecher.de GmbH & Co. KG
Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, dat… Mehr…
Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling.?The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. This text explores cutting-edge technologies and new horizons while ensuring students have a thorough grasp of research fundamentals. business,business and finance,business and investing,marketing,marketing and sales,research,textbooks Marketing & Sales, SAGE Publications, Inc<
Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, dat… Mehr…
Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. This text explores cutting-edge technologies and new horizons while ensuring students have a thorough grasp of research fundamentals. Fundamentals of Marketing Research Smith, Scott M. / Albaum, Gerald S., Sage Publications (CA)<
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This book covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It: contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
Detailangaben zum Buch - Fundamentals of Marketing Research
Buch in der Datenbank seit 2007-12-02T19:22:39+01:00 (Zurich) Detailseite zuletzt geändert am 2017-08-08T01:41:38+02:00 (Zurich) ISBN/EAN: 9780761988526
ISBN - alternative Schreibweisen: 0-7619-8852-1, 978-0-7619-8852-6 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: scott smith Titel des Buches: marketing research, marketing fundamentals
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