Inside Customer Segmentation, eBooks, eBook Download (EPUB), 1. Auflage, This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a tech… Mehr…
Inside Customer Segmentation, eBooks, eBook Download (EPUB), 1. Auflage, This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process. [PU: John Wiley & Sons], Seiten: 372, John Wiley & Sons, 2011<
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This is an applied handbook for the application of data mining techniques in the CRM framework.It combines a technical and a business perspective to cover the needs of business users who … Mehr…
This is an applied handbook for the application of data mining techniques in the CRM framework.It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining.It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes.By using non-technical language it guides readers through all the phases of the data mining process.; PDF; Business,Finance and Law > Business & management > Sales & marketing > Customer services, Taylor and Francis<
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This is an applied handbook for the application of data mining techniques in the CRM framework.It combines a technical and a business perspective to cover the needs of business users who … Mehr…
This is an applied handbook for the application of data mining techniques in the CRM framework.It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining.It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes.By using non-technical language it guides readers through all the phases of the data mining process.; EPUB; Business,Finance and Law > Business & management > Sales & marketing > Customer services, Wiley<
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A digital copy of "Data Mining Techniques In Crm" by Konstantinos. Download is immediately available upon purchase! 9781119965459,1119965454,data,mining,techniques,konstantinos eBook, Vi… Mehr…
A digital copy of "Data Mining Techniques In Crm" by Konstantinos. Download is immediately available upon purchase! 9781119965459,1119965454,data,mining,techniques,konstantinos eBook, Vitalsource Technologies, Inc.<
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Data Mining Techniques in CRM ab 61.99 € als epub eBook: Inside Customer Segmentation. Aus dem Bereich: eBooks, Belletristik, Erzählungen, https://media.hugendubel.de/shop/coverscans/187/18735973_18735973_big.jpg<
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Inside Customer Segmentation, eBooks, eBook Download (EPUB), 1. Auflage, This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a tech… Mehr…
Inside Customer Segmentation, eBooks, eBook Download (EPUB), 1. Auflage, This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process. [PU: John Wiley & Sons], Seiten: 372, John Wiley & Sons, 2011<
Versandkosten:Does not ship to your country., zzgl. Versandkosten
This is an applied handbook for the application of data mining techniques in the CRM framework.It combines a technical and a business perspective to cover the needs of business users who … Mehr…
This is an applied handbook for the application of data mining techniques in the CRM framework.It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining.It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes.By using non-technical language it guides readers through all the phases of the data mining process.; PDF; Business,Finance and Law > Business & management > Sales & marketing > Customer services, Taylor and Francis<
- No. 9781119965459. Versandkosten:Instock, Despatched same working day before 3pm, zzgl. Versandkosten.
This is an applied handbook for the application of data mining techniques in the CRM framework.It combines a technical and a business perspective to cover the needs of business users who … Mehr…
This is an applied handbook for the application of data mining techniques in the CRM framework.It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining.It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes.By using non-technical language it guides readers through all the phases of the data mining process.; EPUB; Business,Finance and Law > Business & management > Sales & marketing > Customer services, Wiley<
No. 9781119965459. Versandkosten:Instock, Despatched same working day before 3pm, plus shipping costs., zzgl. Versandkosten
A digital copy of "Data Mining Techniques In Crm" by Konstantinos. Download is immediately available upon purchase! 9781119965459,1119965454,data,mining,techniques,konstantinos eBook, Vi… Mehr…
A digital copy of "Data Mining Techniques In Crm" by Konstantinos. Download is immediately available upon purchase! 9781119965459,1119965454,data,mining,techniques,konstantinos eBook, Vitalsource Technologies, Inc.<
Download INSTANTLY! Format: VitalSource. Type: . Copying: Allowed, .2Â.182 selections may be copied daily for 2Â.1825 days. Printable: Allowed, .10Â.182 prints daily for 10Â.1825 days. Expires: No Expiration. Read Aloud?: Allowed. Sharing: Not Allowed. Software: Online: No additional software required <br> Offline: VitalSource Bookshelf. Shipping to USA only! Textbooks. Versandkosten: EUR 0.00
Data Mining Techniques in CRM ab 61.99 € als epub eBook: Inside Customer Segmentation. Aus dem Bereich: eBooks, Belletristik, Erzählungen, https://media.hugendubel.de/shop/coverscans/187/… Mehr…
Data Mining Techniques in CRM ab 61.99 € als epub eBook: Inside Customer Segmentation. Aus dem Bereich: eBooks, Belletristik, Erzählungen, https://media.hugendubel.de/shop/coverscans/187/18735973_18735973_big.jpg<
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Detailangaben zum Buch - Data Mining Techniques in CRM
EAN (ISBN-13): 9781119965459 ISBN (ISBN-10): 1119965454 Erscheinungsjahr: 2011 Herausgeber: John Wiley & Sons 372 Seiten Sprache: eng/Englisch
Buch in der Datenbank seit 2012-01-08T12:22:24+01:00 (Zurich) Detailseite zuletzt geändert am 2023-11-29T12:43:18+01:00 (Zurich) ISBN/EAN: 9781119965459
ISBN - alternative Schreibweisen: 1-119-96545-4, 978-1-119-96545-9 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: konstantinos, götz nordbruch Titel des Buches: crm, data mining
Daten vom Verlag:
Autor/in: Konstantinos Tsiptsis; Antonios Chorianopoulos Titel: Data Mining Techniques in CRM - Inside Customer Segmentation Verlag: Wiley; John Wiley & Sons 372 Seiten Erscheinungsjahr: 2011-08-24 Sprache: Englisch 64,99 € (DE) Not available (reason unspecified)
EA; E101; E-Book; Nonbooks, PBS / Mathematik/Wahrscheinlichkeitstheorie, Stochastik, Mathematische Statistik; Wahrscheinlichkeitsrechnung und Statistik; Business & Management; Business Statistics & Math; Computer Science; Customer Relationship Management; Data Mining; Data Mining Statistics; Database & Data Warehousing Technologies; Datenbanken u. Data Warehousing; Informatik; Statistics; Statistik; Wirtschaft u. Management; Wirtschaftsmathematik u. -statistik; Wirtschaftsmathematik u. -statistik; Datenbanken u. Data Warehousing; Data Mining; Data Mining; BB
Acknowledgements. 1. Data Mining in CRM. The CRM Strategy. What Can Data Mining Do? The Data Mining Methodology. Data Mining and Business Domain Expertise. Summary. 2. An Overview of Data Mining Techniques. Supervised Modeling. Unsupervised Modeling Techniques. Machine Learning/Artificial Intelligence vs. StatisticalTechniques. Summary. 3. Data Mining Techniques for Segmentation. Segmenting Customers with Data Mining Techniques. Principal Components Analysis. Clustering Techniques. Examining and Evaluating the Cluster Solution. Understanding the Clusters through Profiling. Selecting the Optimal Cluster Solution. Cluster Profiling and Scoring with Supervised Models. An Introduction to Decision Tree Models. Summary. 4. The Mining Data Mart. Designing the Mining Data Mart. The Time Frame Covered by the Mining Data Mart. The Mining Data Mart for Retail Banking. The Mining Data Mart for Mobile Telephony Consumer (Residential)Customers. The Mining Data Mart for Retailers. Summary. 5. Customer Segmentation. An Introduction to Customer Segmentation. Segmentation Types in Consumer Markets. Segmentation in Business Markets. A Guide for Behavioral Segmentation. Segmentation Management Strategy. A Guide for Value-Based Segmentation. Designing Differentiated Strategies for the Value Segments. Summary. 6. Segmentation Applications in Banking. Segmentation for Credit Card Holders. Segmentation in Retail Banking. The Marketing Process. Segmentation in Retail Banking; A Summary. 7. Segmentation Applications in Telecommunications. Mobile Telephony. The Fixed Telephony Case. Summary. 8. Segmentation for Retailers. Segmentation in the Retail Industry. The RFM Analysis. Grouping Customers According to the Products They Buy. Summary. Further Reading. Index.
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