ISBN: 9781136383311

The newly qualified manager may well be equipped with the skills of the "What" of marketing and management, but not know the "How." The practicing marketer is well served with guides on s… Mehr…

The newly qualified manager may well be equipped with the skills of the "What" of marketing and management, but not know the "How." The practicing marketer is well served with guides on strategy, mainly of the "four minute plan" variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in managing the marketing function as a practical entity and allowing the new marketer to grasp how the theory can be applied to the job. Written by practitioners who are also active in the marketing education and training sectors it gives the reader a clear overview of*How the key areas of marketing knowledge can be made operationally effective*How to make marketing practical and measurable*A huge range of examples and vignettes illustrating best practice*A truly international perspectiveThe book will be an invaluable toolkit for the newly qualified and newly appointed marketer trying to apply their knowledge of the theory eBooks Business, Finance & Law~~Business and Management~~Sales & Marketing Managing Marketing~~EBook~~9781136383311~~Roger Palmer, Juanita Cockton, Graham Cooper<

2012, ISBN: 9781136383311

Routledge, Kindle Edition, Auflage: 1, Publiziert: 2012-06-14T00:00:00.000Z, Produktgruppe: Digital Ebook Purchas, Marketing & Sales, Business & Money, Subjects, Books, Specialty Boutique… Mehr…

Routledge, Kindle Edition, Auflage: 1, Publiziert: 2012-06-14T00:00:00.000Z, Produktgruppe: Digital Ebook Purchas, Marketing & Sales, Business & Money, Subjects, Books, Specialty Boutique, Kindle eBooks, Categories, Kindle Store, Business & Finance, Kindle eTextbooks, Specialty Stores, Selection Test A1VC38T7YXB528, Selection Test ATVPDKIKX0DER, Selection Test A3UN6WX5RRO2AG, Selection Test A1PA6795UKMFR9, Selection Test A1F83G8C2ARO7P, Selection Test A13V1IB3VIYZZH, Selection Test A3AEGXETSR30VB, Selection Test A3P5ROKL5A1OLE, Selection Test A3JWKAKR8XB7XF, Selection Test A3R76HOPU0Z2CB, Selection Test A1IM4EOPHS76S7, Selection Test A138L1TOL8PIJT, Selection Test A3T4TT2Z381HKD, Selection Test A3LJ5WMKNRFKQS, English Language Store, Format: Kindle eBook, Routledge, 2012<

2012, ISBN: 9781136383311

Routledge, Kindle Ausgabe, Auflage: 1, Publiziert: 2012-06-14T00:00:00.000Z, Produktgruppe: Digital Ebook Purchas, Marketing allgemein, Marketing & Verkauf, Business & Karriere, Kategorie… Mehr…

Routledge, Kindle Ausgabe, Auflage: 1, Publiziert: 2012-06-14T00:00:00.000Z, Produktgruppe: Digital Ebook Purchas, Marketing allgemein, Marketing & Verkauf, Business & Karriere, Kategorien, Bücher, Fremdsprachige Bücher, Wirtschaft, Fremdsprachige eBooks, Kindle eBooks, Kindle-Shop, Business, Karriere & Geld, Englische eBooks, Nach Sprache, Format: Kindle eBook, Routledge, 2012<

2012, ISBN: 9781136383311

Routledge, Kindle Edition, Auflage: 1, Publiziert: 2012-06-14T00:00:00.000Z, Produktgruppe: Digital Ebook Purchas, Brands & Corporate Identity, Sales & Marketing, Business, Finance & Law,… Mehr…

Routledge, Kindle Edition, Auflage: 1, Publiziert: 2012-06-14T00:00:00.000Z, Produktgruppe: Digital Ebook Purchas, Brands & Corporate Identity, Sales & Marketing, Business, Finance & Law, Subjects, Books, Business & Investing, Kindle eBooks, Categories, Kindle Store, Marketing & Sales, Format: Kindle eBook, Routledge, 2012<

2012, ISBN: 9781136383311

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