2018, ISBN: 9781526423863
SAGE Publications Ltd, 2018-01-02. Third. Hardcover. Good. 9x7x1. This listing is for Social Media Marketing by Tuten, Tracy L. this edition is basically identical to the ISBN 152973198… Mehr…
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2018, ISBN: 1526423863
[EAN: 9781526423863], Gebraucht, guter Zustand, [PU: SAGE Publications Ltd], May have wear and/or stickers on the cover, highlighting, writing and/or underlining on the inside. Ships same… Mehr…
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2018, ISBN: 1526423863
[EAN: 9781526423863], Gebraucht, sehr guter Zustand, [SC: 8.62], [PU: SAGE Publications, Limited], Used book that is in excellent condition. May show signs of wear or have minor defects.,… Mehr…
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2017, ISBN: 9781526423863
Hard cover, Text may contain some highlighting. Order shipped same day if if rec'd by 1PM CST, otherwise ships the next business day. Great Customer Service., Gebraucht, sehr guter Zustan… Mehr…
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2018, ISBN: 9781526423863
Hardcover, Access codes and supplements are not guaranteed with used items. May be an ex-library book., Gebraucht, guter Zustand, [PU: SAGE Publications Ltd]
| alibris.co.uk |
2018, ISBN: 9781526423863
SAGE Publications Ltd, 2018-01-02. Third. Hardcover. Good. 9x7x1. This listing is for Social Media Marketing by Tuten, Tracy L. this edition is basically identical to the ISBN 152973198… Mehr…
2018, ISBN: 1526423863
[EAN: 9781526423863], Gebraucht, guter Zustand, [PU: SAGE Publications Ltd], May have wear and/or stickers on the cover, highlighting, writing and/or underlining on the inside. Ships same… Mehr…
2018
ISBN: 1526423863
[EAN: 9781526423863], Gebraucht, sehr guter Zustand, [SC: 8.62], [PU: SAGE Publications, Limited], Used book that is in excellent condition. May show signs of wear or have minor defects.,… Mehr…
2017, ISBN: 9781526423863
Hard cover, Text may contain some highlighting. Order shipped same day if if rec'd by 1PM CST, otherwise ships the next business day. Great Customer Service., Gebraucht, sehr guter Zustan… Mehr…
2018, ISBN: 9781526423863
Hardcover, Access codes and supplements are not guaranteed with used items. May be an ex-library book., Gebraucht, guter Zustand, [PU: SAGE Publications Ltd]
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Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA)
"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."― TAA Judges Panel
Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the "four zones" of social media that marketers can use to help achieve their strategic objectives:
The new Third Edition has been extensively updated to include a new chapter on tactical planning and execution, coverage of the latest research within social media marketing, and expanded and all new case studies and examples, including Facebook, Instagram, Twitter, Snapchat, etc., and discussing these in relation to globally recognized brands such as Pokémon Go, Nike, Amazon Kindle, and Lady Gaga.
The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides, and Testbank.
Suitable for modules and courses on social media marketin
Detailangaben zum Buch - Social Media Marketing
EAN (ISBN-13): 9781526423863
ISBN (ISBN-10): 1526423863
Gebundene Ausgabe
Erscheinungsjahr: 2018
Herausgeber: PAPERBACKSHOP UK IMPORT
Buch in der Datenbank seit 2017-09-05T09:23:59+02:00 (Zurich)
Detailseite zuletzt geändert am 2023-12-25T18:56:59+01:00 (Zurich)
ISBN/EAN: 9781526423863
ISBN - alternative Schreibweisen:
1-5264-2386-3, 978-1-5264-2386-3
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: michael solomon, tracy, tuten
Titel des Buches: social media marketing
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