ISBN: 9781591841524

The definitive history of Hewlett-Packard and its legendary founders, based on unprecedented access to private archives This is the most authoritative version ever of the most famous sta… Mehr…

The definitive history of Hewlett-Packard and its legendary founders, based on unprecedented access to private archives This is the most authoritative version ever of the most famous start-up story in business history. In 1938, working out of a small garage in Palo Alto, California, two young Stanford graduates named Bill Hewlett and Dave Packard built their first product, an audio oscillator. It was the start not only of a legendary company but of an entire way of life in Silicon Valleyaand, ultimately, our modern digital age. Others have written about the rise of Hewlett-Packard, including Packard himself in a bestselling memoir. But acclaimed journalist Michael S. Malone is the first to get the full story, based on unlimited and exclusive access to corporate and private archives, along with hundreds of employee interviews. Malone draws on his new material to show how some of the most influential products of our time were invented, and how a culture of innovation led HP to unparalleled success for decades. He also shows what was really behind the groundbreaking management philosophyaathe HP Wayaathat put people ahead of products or profits. There have been attempts in recent years to discredit the HP Way as soft and outdated. But Malone argues that the HP Way was a hard-nosed business philosophy that combined simple objectives, trust in employees to make the right choices, and ruthless self-appraisal. It created an innovative and ferociously competitive companyaarguably the worldas greatest company. This business adventure story will be perfect for entrepreneurs, young managers, and students, not to mention the tens of thousands of current and former HP employees. Media > Book<