ISBN: 9781906142919

How did IKEA become the world's largest design brand, as popular as Lego, CocaCola and Nike? Still privately held, the company is renowned for its secrecy. In this candid analysis, former… Mehr…

How did IKEA become the world's largest design brand, as popular as Lego, CocaCola and Nike? Still privately held, the company is renowned for its secrecy. In this candid analysis, former IKEA top director Johan Stenebo writes for the first time from inside corporation how the company transformed itself from one rural Swedish store of all sorts to a global behemoth with a turnover of over $30 billion and 700 million visitors a year purely on cash flow. Revealing IKEA's daring and unique business model warts and all, he covers the leadership of IKEA's controversial founder Ingvar Kamprad, whose right-hand man he was, and IKEA's resourceful ways of brand management using companies like Greenpeace and WWF to cover environmental issues. eBooks > Fremdsprachige eBooks > Englische eBooks > Ratgeber & Freizeit > Business & Karriere; eBooks > Fachbücher > Wirtschaft; eBooks > Fremdsprachige eBooks > Englische eBooks > Sach- & Fachthemen; eBooks > Fachbücher > Sozialwissenschaft , Gibson Square Books Ltd, ePUB, Gibson Square Books Ltd<

ISBN: 9781906142919

How did IKEA become the worlds largest design brand, as popular as Lego, CocaCola and Nike? Privately held by one of the worlds richest men, the company is renowned for its secrecy. How d… Mehr…

How did IKEA become the worlds largest design brand, as popular as Lego, CocaCola and Nike? Privately held by one of the worlds richest men, the company is renowned for its secrecy. How did the company transform itself from one rural Swedish store to a global behemoth with a turnover of $30 billion and 700 million visitors a year? In this candid analysis, former IKEA top director Johan Stenebo writes for the first time about the corporations ruthless rise to the top. Revealing IKEAs daring and unique business model, he covers the leadership of IKEAs founder Ingvar Kamprad, with whom he worked closely, and IKEAs resourceful ways of brand management using companies like Greenpeace and WWF to cover environmental issues, as well as its challenging future without Kamprad.Merciless. Independent; PDF; Business,Finance and Law > Business & management > Business ethics, De Gruyter<

2010, ISBN: 9781906142919

How to Become the World's Richest Man, eBooks, eBook Download (EPUB), How did IKEA become the world's largest design brand, as popular as Lego, CocaCola and Nike? Still privately held, th… Mehr…

How to Become the World's Richest Man, eBooks, eBook Download (EPUB), How did IKEA become the world's largest design brand, as popular as Lego, CocaCola and Nike? Still privately held, the company is renowned for its secrecy. In this candid analysis, former IKEA top director Johan Stenebo writes for the first time from inside corporation how the company transformed itself from one rural Swedish store of all sorts to a global behemoth with a turnover of over $30 billion and 700 million visitors a year purely on cash flow. Revealing IKEA's daring and unique business model warts and all, he covers the leadership of IKEA's controversial founder Ingvar Kamprad, whose right-hand man he was, and IKEA's resourceful ways of brand management using companies like Greenpeace and WWF to cover environmental issues. [PU: Gibson Square], Seiten: 224, Gibson Square, 2010<

2010, ISBN: 9781906142919

How did IKEA become the world's largest design brand, as popular as Lego, CocaCola and Nike? Still privately held, the company is renowned for its secrecy. In this candid analysis, former… Mehr…

How did IKEA become the world's largest design brand, as popular as Lego, CocaCola and Nike? Still privately held, the company is renowned for its secrecy. In this candid analysis, former IKEA top director Johan Stenebo writes for the first time from inside corporation how the company transformed itself from one rural Swedish store of all sorts to a global behemoth with a turnover of over $30 billion and 700 million visitors a year purely on cash flow. Revealing IKEA's daring and unique business model warts and all, he covers the leadership of IKEA's controversial founder Ingvar Kamprad, whose right-hand man he was, and IKEA's resourceful ways of brand management using companies like Greenpeace and WWF to cover environmental issues. eBook Johan Stenebo 25.11.2010, Gibson Square Books Ltd, Gibson Square Books Ltd<

2010, ISBN: 9781906142919

How to Become the World's Richest Man, eBooks, eBook Download (EPUB), [PU: Gibson Square], Gibson Square, 2010