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[EAN: 9783319490632], Neubuch, [SC: 0.0], [PU: Springer International Publishing], FRANCHISE - FRANCHISING; MACRO-ENVIRONMENTAL; TECHNOLOGY; GOVERNMENT; ENTREPRENEURS; CUSTOMEREXPECTATION… Mehr…

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The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statist… Mehr…

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The Role of Franchising on Industry Evolution Assessing the Emergence of Franchising and its Impact on Structural Change - gebunden oder broschiert

2017, ISBN: 331949063X

1st ed. 2017 Gebundene Ausgabe Franchise - Franchising, macro-environmental; technology; Government; Entrepreneurs; customerexpectations, mit Schutzumschlag 11, [PU:Springer Internation… Mehr…

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The Role of Franchising on Industry Evolution: Assessing the Emergence of Franchising and its Impact on Structural Change
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9783319490632

Detailangaben zum Buch - The Role of Franchising on Industry Evolution: Assessing the Emergence of Franchising and its Impact on Structural Change


EAN (ISBN-13): 9783319490632
ISBN (ISBN-10): 331949063X
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2016
Herausgeber: Springer International Publishing

Buch in der Datenbank seit 2017-04-26T00:39:55+02:00 (Zurich)
Detailseite zuletzt geändert am 2024-03-10T10:16:58+01:00 (Zurich)
ISBN/EAN: 9783319490632

ISBN - alternative Schreibweisen:
3-319-49063-X, 978-3-319-49063-2
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: beere, beer
Titel des Buches: evolution, emergence, industry, structural impact

Daten vom Verlag:

Autor/in: Rosalind Beere
Titel: The Role of Franchising on Industry Evolution - Assessing the Emergence of Franchising and its Impact on Structural Change
Verlag: Palgrave Macmillan; Springer International Publishing
224 Seiten
Erscheinungsjahr: 2017-05-19
Cham; CH
Gedruckt / Hergestellt in Niederlande.
Gewicht: 4,149 kg
Sprache: Englisch
128,39 € (DE)
131,99 € (AT)
142,00 CHF (CH)
POD
XIV, 224 p. 1 illus. in color.

BB; Industries; Hardcover, Softcover / Wirtschaft/Einzelne Wirtschaftszweige, Branchen; Industrien und Branchenstudien; Verstehen; macro-environmental; technology; government; entrepreneurs; customer expectations; Industries; EA; BC

then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry’s structure from one of fragmentation to one of consolidation.

The Role of Franchising on Industry Evolution

Chapter 1 Franchising Overview.- Chapter 2 International Context.- Chapter 3 The Emergence of Franchising.- Chapter 4 The Impact of Franchising on Industry Evolution.- Chapter 5 Case Study of the Irish Fast Food/Quick Service Restaurant Industry.- Chapter 6 Case Study of the Irish Real Estate Industry.- Chapter 7 Franchising: From Industry Fragmentation to Consolidation.- Chapter 8 Conclusion.

Rosalind Beere is a Lecturer of Strategic Management and Entrepreneurship at the National College of Ireland in Dublin. She has a multidisciplinary background which includes Economics, Sociology, and Business, and has taught undergraduate and postgraduate courses on Strategic Management, Entrepreneurship and Business Management. In terms of research her main area of focus is on Strategic Management and Entrepreneurship, specifically on franchising and its impact on industry evolution. Rosalind has worked as an independent consultant on strategic planning with a focus on start-ups and SMEs.

then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry’s structure from one of fragmentation to one of consolidation.

The Role of Franchising on Industry Revolution

Provides an in-depth analysis of two industries to provide case based empirical evidence

Offers an international context with coverage of franchising in the US, Ireland and the UK

Explores the conditions and environmental context necessary for franchising to emerge


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