2004, ISBN: 9783638031127

This article reviews the literature relating to consumer behaviour in foodservice and investigates the decision making process of 'hospitality customers.' The study generally offers an in… Mehr…

This article reviews the literature relating to consumer behaviour in foodservice and investigates the decision making process of 'hospitality customers.' The study generally offers an increased understanding of the complexity of customer's decisions and how much hedonism behind these decisions is. This paper considers the connection between consumer behaviour, decision making and marketing. It also demonstrates how marketers appeal to hedonistic characteristics of individuals to sell their good This article reviews the literature relating to consumer behaviour in foodservice and investigates the decision making process of 'hospitality customers.' The study generally offers an increased understanding of the complexity of customer's decisions and how much hedonism behind these decisions is. This paper considers the connection between consumer behaviour, decision making and marketing. It also demonstrates how marketers appeal to hedonistic characteristics of individuals to sell their goods and services. The paper shows that people make decisions not only to satisfy a need, the decisions are more and more influenced by lifestyle, identity and status. Keywords like Hedonism and Irrationality need to be considered because they appear more and more in sense of consumer behaviour. Hospitality, Tourism & Travel, Industries & Professions, Consumer behaviour in the hospitality industry~~ Manuel Handlechner~~Hospitality, Tourism & Travel~~Industries & Professions~~9783638031127, en, Consumer behaviour in the hospitality industry, Manuel Handlechner, 9783638031127, GRIN Verlag, 04/01/2008, , , , GRIN Verlag, 04/01/2008<

1, ISBN: 9783638031127

This article reviews the literature relating to consumer behaviour in foodservice and investigates the decision making process of 'hospitality customers.' The study generally offers an in… Mehr…

This article reviews the literature relating to consumer behaviour in foodservice and investigates the decision making process of 'hospitality customers.' The study generally offers an increased understanding of the complexity of customer's decisions and how much hedonism behind these decisions is. This paper considers the connection between consumer behaviour, decision making and marketing. It also demonstrates how marketers appeal to hedonistic characteristics of individuals to sell their good This article reviews the literature relating to consumer behaviour in foodservice and investigates the decision making process of 'hospitality customers.' The study generally offers an increased understanding of the complexity of customer's decisions and how much hedonism behind these decisions is. This paper considers the connection between consumer behaviour, decision making and marketing. It also demonstrates how marketers appeal to hedonistic characteristics of individuals to sell their goods and services. The paper shows that people make decisions not only to satisfy a need, the decisions are more and more influenced by lifestyle, identity and status. Keywords like Hedonism and Irrationality need to be considered because they appear more and more in sense of consumer behaviour. Hospitality, Tourism & Travel, Industries & Professions, Consumer behaviour in the hospitality industry~~ Manuel Handlechner~~Hospitality, Tourism & Travel~~Industries & Professions~~9783638031127, en, Consumer behaviour in the hospitality industry, Manuel Handlechner, 9783638031127, GRIN Verlag, 01/01/2008, , , , GRIN Verlag, 01/01/2008<

ISBN: 9783638031127

This article reviews the literature relating to consumer behaviour in foodservice and investigates the decision making process of 'hospitality customers.' The study generally offers an in… Mehr…

This article reviews the literature relating to consumer behaviour in foodservice and investigates the decision making process of 'hospitality customers.' The study generally offers an increased understanding of the complexity of customer's decisions and how much hedonism behind these decisions is. This paper considers the connection between consumer behaviour, decision making and marketing. It also demonstrates how marketers appeal to hedonistic characteristics of individuals to sell their goods and services. The paper shows that people make decisions not only to satisfy a need, the decisions are more and more influenced by lifestyle, identity and status. Keywords like Hedonism and Irrationality need to be considered because they appear more and more in sense of consumer behaviour. Digital Content>E-books>Business>Business Profiles>Busn Profiles, GRIN Verlag GmbH Digital >16<

2007, ISBN: 9783638031127

Essay from the year 2007 in the subject Hotel Industry / Catering, grade: B, University of Derby, 24 entries in the bibliography, language: English, abstract: This article reviews the lit… Mehr…

Essay from the year 2007 in the subject Hotel Industry / Catering, grade: B, University of Derby, 24 entries in the bibliography, language: English, abstract: This article reviews the literature relating to consumer behaviour in foodservice and investigates the decision making process of hospitality customers. The study generally offers an. Consumer behaviour in the hospitality industry: Essay from the year 2007 in the subject Hotel Industry / Catering, grade: B, University of Derby, 24 entries in the bibliography, language: English, abstract: This article reviews the literature relating to consumer behaviour in foodservice and investigates the decision making process of hospitality customers. The study generally offers an. Consumer, GRIN Verlag<

ISBN: 9783638031127

Consumer behaviour in the hospitality industry Consumer-behaviour-in-the-hospitality-industry~~Manuel-Handlechner Business>Business Profiles>Busn Profiles NOOK Book (eBook), GRIN Verlag GmbH