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Television and Retailing Industry related : The influence of the number of offered TV programmes on the satisfaction of viewers with their programme choice - MSc Hulsbos
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Television and Retailing Industry related : The influence of the number of offered TV programmes on the satisfaction of viewers with their programme choice - Taschenbuch

2010, ISBN: 3639311507

[EAN: 9783639311501], Nieuw boek, [SC: 11.99], [PU: VDM Verlag Dr. Müller], nach der Bestellung gedruckt Neuware - The retailing and the television industry seem to have more similarities… Mehr…

NEW BOOK. Versandkosten: EUR 11.99 AHA-BUCH GmbH, Einbeck, Germany [51283250] [Beoordeling: 5 (van 5)]
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Television and Retailing Industry related - Hulsbos, MSc, B. P. J.
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Hulsbos, MSc, B. P. J.:

Television and Retailing Industry related - Taschenbuch

2010, ISBN: 3639311507

[EAN: 9783639311501], Nieuw boek, [SC: 65.49], [PU: VDM Verlag Dr. Müller], WIRTSCHAFT WERBUNG MARKETING, Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fÃ… Mehr…

NEW BOOK. Versandkosten: EUR 65.49 moluna, Greven, Germany [73551232] [Beoordeling: 5 (van 5)]
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Hulsbos, MSc, B.P.J.:
Television and Retailing Industry related: The influence of the number of offered TV programmes on the satisfaction of viewers with their programme choice - Taschenbuch

2010

ISBN: 9783639311501

VDM Verlag Dr. Müller, Taschenbuch, 88 Seiten, Publiziert: 2010-11-30T00:00:01Z, Produktgruppe: Buch, 0.31 kg, Marketing allgemein, Marketing & Verkauf, Business & Karriere, Kategorien, B… Mehr…

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B.P.J. Msc Hulsbos:
Television and Retailing Industry Related: the Influence of the Number of Offered Tv Programmes on the Satisfaction of Viewers With Their Programme Choice - Taschenbuch

2010, ISBN: 9783639311501

Paperback, Nieuw boek, BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days. Please note some orders may be shipped from UK with same delivery timeframe, ***NO EX… Mehr…

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Hulsbos, MSc, B.P.J.:
Television and Retailing Industry related: The influence of the number of offered TV programmes on the satisfaction of viewers with their programme choice - Taschenbuch

2010, ISBN: 9783639311501

VDM Verlag Dr. Müller, Paperback, 88 Seiten, Publiziert: 2010-11-30T00:00:01Z, Produktgruppe: Book, 0.14 kg, Brands & Corporate Identity, Sales & Marketing, Business, Finance & Law, Subje… Mehr…

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Television and Retailing Industry related: The influence of the number of offered TV programmes on the satisfaction of viewers with their programme choice
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ISBN-Nummer:

9783639311501


The retailing and the television industry seem to have more similarities than one might think. People choose for example their products in a supermarket out of big varied assortments, but people also select their TV programme to watch from a varied offer of programmes. Due to technological developments, cable operators will increase the number of channels to viewers, resulting in the fact that the offer of TV programmes increases. Based on research within the retailing industry it is argued that this increase will harm the satisfaction levels of viewers with the programme they finally choose to watch, because of choice overload, confusion and a negative feeling of missing other nice programmes. This book investigates through an experiment what the influence is of the actual number of TV programmes offered, on the satisfaction of viewers with their programme choice. If satisfaction levels of viewers drop as a result of the increasing offer of TV programmes, this means that cable operators cannot offer more and more TV channels without limits. This development will also affect TV producers, broadcasting stations and advertisers.

Detailangaben zum Buch - Television and Retailing Industry related: The influence of the number of offered TV programmes on the satisfaction of viewers with their programme choice


EAN (ISBN-13): 9783639311501
ISBN (ISBN-10): 3639311507
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: VDM Verlag Dr. Müller
88 Seiten
Gewicht: 0,147 kg
Sprache: eng/Englisch

Buch in der Datenbank seit 2008-12-30T00:43:22+01:00 (Zurich)
Detailseite zuletzt geändert am 2021-12-23T22:54:57+01:00 (Zurich)
ISBN/EAN: 9783639311501

ISBN - alternative Schreibweisen:
3-639-31150-7, 978-3-639-31150-1
Alternative Schreibweisen und verwandte Suchbegriffe:
Titel des Buches: msc

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