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Exploring the Antecedents of Consumer Animosity in Indian Context : Consumer Animosity Reasons and its effect on Purchase Intention - Hasan Ansari
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Exploring the Antecedents of Consumer Animosity in Indian Context : Consumer Animosity Reasons and its effect on Purchase Intention - Taschenbuch

2010, ISBN: 3639320611

[EAN: 9783639320619], Neubuch, [PU: VDM Verlag Dez 2010], This item is printed on demand - Print on Demand Neuware - During the past three decades, politicians, researchers, as well as ma… Mehr…

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Exploring the Antecedents of Consumer Animosity in Indian Context - Taschenbuch

ISBN: 9783639320619

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Exploring the Antecedents of Consumer Animosity in Indian Context - neues Buch

ISBN: 9783639320619

During the past three decades, politicians, researchers, as well as managers have stressed the role of globalization in the world economy and its effect on consumers. This notion of "glob… Mehr…

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Hasan Ansari:
Exploring the Antecedents of Consumer Animosity in Indian Context - Taschenbuch

ISBN: 9783639320619

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Exploring the Antecedents of Consumer Animosity in Indian Context Consumer Animosity Reasons and its effect on Purchase Intention - Ansari, Hasan
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Ansari, Hasan:
Exploring the Antecedents of Consumer Animosity in Indian Context Consumer Animosity Reasons and its effect on Purchase Intention - neues Buch

2010, ISBN: 3639320611

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Exploring the Antecedents of Consumer Animosity in Indian Context

During the past three decades, politicians, researchers, as well as managers have stressed the role of globalization in the world economy and its effect on consumers. This notion of "globalization" makes it necessary, that marketers should have a better understanding of foreign consumer reactions toward their brands. However, this notion of globalization should not be taken for granted. It is disappearing because of certain norms such as "buy domestic" and events like September 11th, and terrorism. This leads to the emergence of two new constructs from the marketing literature and suggest important additional factors that the international manager should consider when making branding decisions: consumer animosity toward a producing nation, and consumer ethnocentrism. This piece of study explores the antecedents of consumer animosity in Indian context. Moreover, it is established that religion plays pivotal role in shaping individual's behavior taking this as an cue this research attempts to study religious animosity as one of the construct of animosity including war, political and economy.

Detailangaben zum Buch - Exploring the Antecedents of Consumer Animosity in Indian Context


EAN (ISBN-13): 9783639320619
ISBN (ISBN-10): 3639320611
Taschenbuch
Erscheinungsjahr: 2010
Herausgeber: VDM Verlag

Buch in der Datenbank seit 2013-08-18T04:53:22+02:00 (Zurich)
Detailseite zuletzt geändert am 2020-08-09T22:39:31+02:00 (Zurich)
ISBN/EAN: 9783639320619

ISBN - alternative Schreibweisen:
3-639-32061-1, 978-3-639-32061-9
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: ansari
Titel des Buches: context, intention


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