2010, ISBN: 3640584465

[EAN: 9783640584468], Neubuch, [PU: GRIN Publishing], INTERNATIONAL MARKETING; SWOT; SWOT ANALYSIS; PORTER; FIVE FORCES; 5 MISSION STATEMENT; MARKET OVERVIEW; PESTEL, nach der Bestellung … Mehr…

[EAN: 9783640584468], Neubuch, [PU: GRIN Publishing], INTERNATIONAL MARKETING; SWOT; SWOT ANALYSIS; PORTER; FIVE FORCES; 5 MISSION STATEMENT; MARKET OVERVIEW; PESTEL, nach der Bestellung gedruckt Neuware - Research Paper (undergraduate) from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (1,5), Anglia Ruskin University, course: International Marketing, language: English, abstract: I. ContentII. List of Tables III. List of Figures IV. List of Abbreviation 1. Introduction & Mission Statement 1.1. Introduction 1.2. Mission Statement 2. Current Market Position (Internal Audit) 2.1. Product 2.2. Place 2.3. Price 2.4. Promotion 3. Market Overview (External Audit) 3.1. General Market Overview 3.2. Information about Malaysia 3.3. Asia-Pacific Market Value 3.4. Asia-Pacific Market Volume 3.5. Market Segmentation 3.6. Market Share 3.7. Competitors in Malaysia 3.8. Distribution 3.9. Market Value Forecast 3.10. Market Volume Forecast 3.11. Flavour Preference Asia 3.12. Western Products & Quality Products in Malaysia 3.13. PESTEL-Analysis of Malaysian Market 3.14. Porter's Five Forces of the Malay' Biscuit Market 4. SWOT Analysis 4.1. Strengths and Weaknesses of Tekrum 4.2. Threats and Opportunities of Tekrum 4.3. SWOT-Analysis of Tekrum 4.4. Key Issues and Opportunities for Tekrum 4.5. SWOT Analysis of Kraft Foods 4.6. SWOT Analysis of Munchy's 5. Assumptions 6. Marketing Objectives 7. Strategy 7.1. Brief description of Strategy 7.2. Target Markets 7.3. Positioning Statement 7.4. Branding Strategy 7.5. Product strategy 7.6. Pricing strategy 7.7. Place Strategy 7.8. Promotional Strategy 8. Estimated Costs Year 1 9. Control & Evaluation V. Bibliography VI. Appendix 64 pp. Englisch, Books<

2010, ISBN: 3640584465

[EAN: 9783640584468], Neubuch, [SC: 36.0], [PU: GRIN Verlag], MARKETINGPLAN; 5FORCES; MARKETOVERVIEW; PESTEL; MISSIONSTATEMENT; INTERNATIONALMARKETING; SWOT; SWOTANALYSIS; PORTER; FIVEFOR… Mehr…

[EAN: 9783640584468], Neubuch, [SC: 36.0], [PU: GRIN Verlag], MARKETINGPLAN; 5FORCES; MARKETOVERVIEW; PESTEL; MISSIONSTATEMENT; INTERNATIONALMARKETING; SWOT; SWOTANALYSIS; PORTER; FIVEFORCES, Druck auf Anfrage Neuware - Printed after ordering - Research Paper (undergraduate) from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (1,5), Anglia Ruskin University, course: International Marketing, language: English, abstract: I. ContentII. List of Tables III. List of FiguresIV. List of Abbreviation1. Introduction & Mission Statement1.1. Introduction1.2. Mission Statement2. Current Market Position (Internal Audit) 2.1. Product2.2. Place2.3. Price2.4. Promotion3. Market Overview (External Audit)3.1. General Market Overview3.2. Information about Malaysia3.3. Asia-Pacific Market Value3.4. Asia-Pacific Market Volume3.5. Market Segmentation3.6. Market Share3.7. Competitors in Malaysia 3.8. Distribution3.9. Market Value Forecast3.10. Market Volume Forecast3.11. Flavour Preference Asia3.12. Western Products & Quality Products in Malaysia3.13. PESTEL-Analysis of Malaysian Market3.14. Porter's Five Forces of the Malay' Biscuit Market4. SWOT Analysis4.1. Strengths and Weaknesses of Tekrum4.2. Threats and Opportunities of Tekrum 4.3. SWOT-Analysis of Tekrum4.4. Key Issues and Opportunities for Tekrum4.5. SWOT Analysis of Kraft Foods4.6. SWOT Analysis of Munchy's5. Assumptions6. Marketing Objectives7. Strategy7.1. Brief description of Strategy7.2. Target Markets7.3. Positioning Statement7.4. Branding Strategy 7.5. Product strategy7.6. Pricing strategy7.7. Place Strategy7.8. Promotional Strategy8. Estimated Costs Year 19. Control & Evaluation V. BibliographyVI. Appendix 64 pp. Englisch, Books<

2009, ISBN: 9783640584468

[ED: Taschenbuch], [PU: GRIN Publishing], Neuware - Research Paper (undergraduate) from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market R… Mehr…

[ED: Taschenbuch], [PU: GRIN Publishing], Neuware - Research Paper (undergraduate) from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (1,5), Anglia Ruskin University, course: International Marketing, language: English, abstract: I. ContentII. List of TablesIII. List of FiguresIV. List of Abbreviation1. Introduction & Mission Statement1.1. Introduction1.2. Mission Statement2. Current Market Position (Internal Audit)2.1. Product2.2. Place2.3. Price2.4. Promotion3. Market Overview (External Audit)3.1. General Market Overview3.2. Information about Malaysia3.3. Asia-Pacific Market Value3.4. Asia-Pacific Market Volume3.5. Market Segmentation3.6. Market Share3.7. Competitors in Malaysia3.8. Distribution3.9. Market Value Forecast3.10. Market Volume Forecast3.11. Flavour Preference Asia3.12. Western Products & Quality Products in Malaysia3.13. PESTEL-Analysis of Malaysian Market3.14. Porter's Five Forces of the Malay' Biscuit Market4. SWOT Analysis4.1. Strengths and Weaknesses of Tekrum4.2. Threats and Opportunities of Tekrum4.3. SWOT-Analysis of Tekrum4.4. Key Issues and Opportunities for Tekrum4.5. SWOT Analysis of Kraft Foods4.6. SWOT Analysis of Munchy's5. Assumptions6. Marketing Objectives7. Strategy7.1. Brief description of Strategy7.2. Target Markets7.3. Positioning Statement7.4. Branding Strategy7.5. Product strategy7.6. Pricing strategy7.7. Place Strategy7.8. Promotional Strategy8. Estimated Costs Year 19. Control & EvaluationV. BibliographyVI. Appendix, DE, [SC: 2.99], Neuware, gewerbliches Angebot, 210x148x4 mm, 64, [GW: 107g], PayPal, Offene Rechnung<

2010, ISBN: 3640584465

4. Auflage Kartoniert / Broschiert Marketingplan; 5Forces; Marketoverview; PESTEL; missionstatement; InternationalMarketing; SWOT; SWOTanalysis; Porter; fiveforces, mit Schutzumschlag 1… Mehr…

4. Auflage Kartoniert / Broschiert Marketingplan; 5Forces; Marketoverview; PESTEL; missionstatement; InternationalMarketing; SWOT; SWOTanalysis; Porter; fiveforces, mit Schutzumschlag 11, [PU:GRIN Verlag]<

2010, ISBN: 3640584465

4. Auflage Kartoniert / Broschiert Marketingplan; 5Forces; Marketoverview; PESTEL; missionstatement; InternationalMarketing; SWOT; SWOTanalysis; Porter; fiveforces, with dust cover 11, … Mehr…

4. Auflage Kartoniert / Broschiert Marketingplan; 5Forces; Marketoverview; PESTEL; missionstatement; InternationalMarketing; SWOT; SWOTanalysis; Porter; fiveforces, with dust cover 11, [PU:GRIN Verlag]<