2010, ISBN: 3640695038

[EAN: 9783640695034], Neubuch, [PU: GRIN Verlag], MARKTFORSCHUNG; COMPUTER AIDED WEB INTERVIEW; ONLINE SURVEY, nach der Bestellung gedruckt Neuware - Seminar paper from the year 2010 in t… Mehr…

[EAN: 9783640695034], Neubuch, [PU: GRIN Verlag], MARKTFORSCHUNG; COMPUTER AIDED WEB INTERVIEW; ONLINE SURVEY, nach der Bestellung gedruckt Neuware - Seminar paper from the year 2010 in the subject Business economics - Market research, grade: 1,3, AKAD University of Applied Sciences Pinneberg, course: Market Research, language: English, abstract: Companies constantly have to make decisions about the products and services they offer. In order to create successful products and services, it is necessary to know how consumers can become customers. Therefore it is essential for a company to under- stand who their (potential) customers as well as (potential) competitors are. Accord- ing to Kotler/Keller, it is 'the job of marketing researchers to produce insight into the customer's attitude and buying behavior'.Over the last years, the Internet has been a fast developing technology. Especially services like email or chat-rooms are used in everyday life by millions of people.2 The usage of the Internet has spread very fast through nearly the whole society. It is estimated that today nearly 67% of U.S. households have access to the Internet. Kotler/Keller state that online research '[.] was estimated to make up 33 % of all survey-based research in 2006, and Internet-based questionnaires also accounted for nearly one-third of U.S. spending in market research surveys in the same year'.This raises the question whether the Internet is a suitable device for market research. This paper will discuss the use of the Internet for conducting market research on sales markets. First, the concept of market research, as well as what is understood by the term 'Internet', will be defined. Thereafter it will be discussed whether and how the Internet can be of assistance to market research. 20 pp. Englisch, Books<

2010, ISBN: 9783640695034

Seminar paper from the year 2010 in the subject Business economics - Market research, grade: 1,3, AKAD University of Applied Sciences Pinneberg, course: Market Research, language: English… Mehr…

Seminar paper from the year 2010 in the subject Business economics - Market research, grade: 1,3, AKAD University of Applied Sciences Pinneberg, course: Market Research, language: English, abstract: Companies constantly have to make decisions about the products and services they offer. In order to create successful products and services, it is necessary to know how consumers can become customers. Therefore it is essential for a company to under- stand who their (potential) customers as well as (potential) competitors are. Accord- ing to Kotler/Keller, it is 'the job of marketing researchers to produce insight into the customer's attitude and buying behavior'. Over the last years, the Internet has been a fast developing technology. Especially services like email or chat-rooms are used in everyday life by millions of people.2 The usage of the Internet has spread very fast through nearly the whole society. It is estimated that today nearly 67% of U.S. households have access to the Internet. Kotler/Keller state that online research '[...] was estimated to make up 33 % of all survey-based research in 2006, and Internet-based questionnaires also accounted for nearly one-third of U.S. spending in market research surveys in the same year'. This raises the question whether the Internet is a suitable device for market research. This paper will discuss the use of the Internet for conducting market research on sales markets. First, the concept of market research, as well as what is understood by the term 'Internet', will be defined. Thereafter it will be discussed whether and how the Internet can be of assistance to market research. Buch (fremdspr.) Christopher Schroeder Taschenbuch, GRIN, 16.09.2010, GRIN, 2010<

2010, ISBN: 9783640695034

[ED: Kartoniert / Broschiert], [PU: GRIN Verlag], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Seminar paper from the year 2010 in the … Mehr…

[ED: Kartoniert / Broschiert], [PU: GRIN Verlag], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Seminar paper from the year 2010 in the subject Business economics - Market research, grade: 1,3, AKAD University of Applied Sciences Pinneberg, course: Market, DE, [SC: 0.00], Neuware, gewerbliches Angebot, Taschenbuch, 20, [GW: 45g], 2. Auflage, Banküberweisung, PayPal<

ISBN: 3640695038

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The Internet as a Device for Market Research ab 10.99 € als Taschenbuch: 2. Auflage. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Hardcover;Sozialwissenschaften, Recht,… Mehr…

The Internet as a Device for Market Research ab 10.99 € als Taschenbuch: 2. Auflage. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Hardcover;Sozialwissenschaften, Recht, Wirtschaft;Management, GRIN Verlag<

ISBN: 3640695038

The Internet as a Device for Market Research ab 10.99 € als Taschenbuch: 2. Auflage. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft, Medien > Bücher, GRIN Verlag