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Avoiding strategic drifts in a hypercompetitive market : Analysis of Nokia¿s position in the mobile phone industry and suggestions - Ramzi Dziri
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Ramzi Dziri:

Avoiding strategic drifts in a hypercompetitive market : Analysis of Nokia¿s position in the mobile phone industry and suggestions - Taschenbuch

2011, ISBN: 3656067694

[EAN: 9783656067696], Neubuch, [SC: 0.0], [PU: GRIN Verlag], STRATEGIC DRIFT; HYPERCOMPETITION; MOBILE PHONE MARKET; INDUSTRY PLATFORM; NOKIA; IOS; ANDROID; WINDOWS PHONE; SMARTPHONES; FE… Mehr…

NEW BOOK. Versandkosten:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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Ramzi Dziri:

Avoiding strategic drifts in a hypercompetitive market : Analysis of Nokia's position in the mobile phone industry and suggestions - Taschenbuch

2011, ISBN: 3656067694

[EAN: 9783656067696], Neubuch, [PU: GRIN Verlag], STRATEGIC DRIFT; HYPERCOMPETITION; MOBILE PHONE MARKET; INDUSTRY PLATFORM; NOKIA; IOS; FEATURE PHONES; INNOVATION PARADOX; FAILURE TRAUMA… Mehr…

NEW BOOK. Versandkosten:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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Avoiding strategic drifts in a hypercompetitive market : Analysis of Nokia¿s position in the mobile phone industry and suggestions - Ramzi Dziri
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Ramzi Dziri:
Avoiding strategic drifts in a hypercompetitive market : Analysis of Nokia¿s position in the mobile phone industry and suggestions - Taschenbuch

2011

ISBN: 3656067694

[EAN: 9783656067696], Neubuch, [SC: 0.0], [PU: GRIN Verlag], STRATEGIC DRIFT; HYPERCOMPETITION; MOBILE PHONE MARKET; INDUSTRY PLATFORM; NOKIA; IOS; ANDROID; WINDOWS PHONE; SMARTPHONES; FE… Mehr…

NEW BOOK. Versandkosten:Versandkostenfrei. (EUR 0.00) AHA-BUCH GmbH, Einbeck, Germany [51283250] [Rating: 5 (von 5)]
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Ramzi Dziri:
Avoiding strategic drifts in a hypercompetitive market - Taschenbuch

2011, ISBN: 9783656067696

Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, Berlin School of Economics and Law (Institute of Management B… Mehr…

Nr. A1019989878. Versandkosten:Lieferzeiten außerhalb der Schweiz 3 bis 21 Werktage, , Versandfertig innert 4 - 7 Werktagen, zzgl. Versandkosten. (EUR 17.25)
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Avoiding strategic drifts in a hypercompetitive market - neues Buch

2011, ISBN: 9783656067696

Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, Berlin School of Economics and Law (Institute of Management B… Mehr…

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Details zum Buch
Avoiding strategic drifts in a hypercompetitive market

Master's Thesis from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1.3, Berlin School of Economics and Law (Institute of Management Berlin), course: MBA European-Asian Management - Study of the impact, causes and solutions for Nokia's strategy worn-out in the hypercompetitive smartphone segment, language: English, abstract: The focus of this thesis is to study the impact, causes and solutions for Nokia's strategy worn-out in the hypercompetitive smartphone segment. Based on industry experts interviews, internal documentation and market reports and analyses, the reasons for Nokia's strategic drift are regrouped around two concepts: industry platform and dynamic capabilities. Three potential solutions, benchmarked from different industries, are suggested to avoid drift situations in similar market environments. Finally, the scenario analysis of Nokia's current strategic answers to its drift shows the non-sustainability of Windows Phone's choice as unique smartphone platform. Corrective suggestions include essentially the leverage of Nokia's services store, the creation of a cross-platform payment and banking solution and the coring towards vehicle and home entertainment industries.

Detailangaben zum Buch - Avoiding strategic drifts in a hypercompetitive market


EAN (ISBN-13): 9783656067696
ISBN (ISBN-10): 3656067694
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2013
Herausgeber: Grin Verlag Nov 2011

Buch in der Datenbank seit 2014-02-03T12:09:03+01:00 (Zurich)
Detailseite zuletzt geändert am 2023-10-29T09:12:03+01:00 (Zurich)
ISBN/EAN: 9783656067696

ISBN - alternative Schreibweisen:
3-656-06769-4, 978-3-656-06769-6


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