2012, ISBN: 9783659162657

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], This is an exploratory study which investigates international marketing management. The study examines how marketing … Mehr…

[ED: Taschenbuch / Paperback], [PU: LAP Lambert Academic Publishing], This is an exploratory study which investigates international marketing management. The study examines how marketing function is managed in a case company, following an organisational approach that looks at companies from a classical hierarchical structural point of view. The goal is to understand if the function is managed in an integrated way or if it is made more locally responsive. The study revealed that marketing function is managed through an integrated approach. This is made possible by the strategic relevance that the function seems to have at the corporate level. At the same time, marketing function seems to be losing its power inside company at the functional level., DE, [SC: 0.00], Neuware, gewerbliches Angebot, 92, [GW: 156g], Selbstabholung und Barzahlung, PayPal, Offene Rechnung, Banküberweisung, Internationaler Versand<

ISBN: 9783659162657

Paperback, [PU: LAP LAMBERT Academic Publishing], This is an exploratory study which investigates international marketing management. The study examines how marketing function is managed … Mehr…

Paperback, [PU: LAP LAMBERT Academic Publishing], This is an exploratory study which investigates international marketing management. The study examines how marketing function is managed in a case company, following an organisational approach that looks at companies from a classical hierarchical structural point of view. The goal is to understand if the function is managed in an integrated way or if it is made more locally responsive. The study revealed that marketing function is managed through an integrated approach. This is made possible by the strategic relevance that the function seems to have at the corporate level. At the same time, marketing function seems to be losing its power inside company at the functional level., Management & Management Techniques<

2012, ISBN: 9783659162657

[ED: Kartoniert / Broschiert], [PU: LAP LAMBERT Academic Publishing], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Costa… Mehr…

[ED: Kartoniert / Broschiert], [PU: LAP LAMBERT Academic Publishing], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Costanza ValentinaAfter brilliantly graduating from a masters degree program in economics and management at the University of Rome Tor Vergata, DE, [SC: 0.00], Neuware, gewerbliches Angebot, Taschenbuch, 92, [GW: 155g], Auflage, Banküberweisung, PayPal<

ISBN: 9783659162657

Gebundene Ausgabe

*The international management of marketing function* - The marketing managerial practices in relation to the integration - local responsiveness dualism / Taschenbuch für 48.99 € / Aus dem… Mehr…

*The international management of marketing function* - The marketing managerial practices in relation to the integration - local responsiveness dualism / Taschenbuch für 48.99 € / Aus dem Bereich: Bücher, Taschenbücher, Wirtschaft & Soziales Medien > Bücher nein Taschenbuch Hardcover;Sozialwissenschaften, Recht, Wirtschaft;Management, LAP LAMBERT Academic Publishing<

2012, ISBN: 3659162655

Kartoniert / Broschiert Management: Innovation, E-Commerce: geschäftliche Aspekte, Geschäftswettbewerb, Unternehmertum / Start-ups, Management und Managementtechniken, mit Schutzumschlag… Mehr…

Kartoniert / Broschiert Management: Innovation, E-Commerce: geschäftliche Aspekte, Geschäftswettbewerb, Unternehmertum / Start-ups, Management und Managementtechniken, mit Schutzumschlag 11, [PU:LAP LAMBERT Academic Publishing]<