All estimates indicate that the Internet boom will continue in the coming years and that brick and mortar retailers in particular can profit from this boom. Ten years ago, scholars and pr… Mehr…
All estimates indicate that the Internet boom will continue in the coming years and that brick and mortar retailers in particular can profit from this boom. Ten years ago, scholars and practitioners assumed only certain types of products, such as books or software, would sell well. The development of online retail has taught us something very different, however: Every product category can be sold online, and the more unwieldy the products and the more consultation support they require, the more suc cessful they are on the Web. The need for current information about online retail is quite high. Yet the number of actual resources providing information about these new Web developments is limited, and many sources are out of date, given the dynamic nature of the Internet. The German edition of this work resonated equally well with both scholars and practi tioners. In the following English edition, the basic figures used have been updated and international best practice cases were added. Furthermore, in the second chapter, special consideration was given to the aspects of innovation and transformation. In conclusion, we would like to point out that it was of critical concern for us to pro vide a bridge between theory and practice with this book, and to make it available to an international readership. If we have failed to satisfy this requirement, we ask for leniency but also for your feedback. Mönchengladbach Gerrit Heinemann Düsseldorf Christoph Schwarzl VII Table of Contents Foreword.............................................................................................................................VII Abbreviations.....................................................................................................................XV, Gabler Verlag<
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Gerrit Heinemann and Christoph Schwarzl: New Online Retailing - gebrauchtes Buch
ISBN: 9783834923233
A digital copy of "New Online Retailing" by Gerrit Heinemann and Christoph Schwarzl. Download is immediately available upon purchase! 9783834923233,3834923230,online,retailing,gerrit,hein… Mehr…
A digital copy of "New Online Retailing" by Gerrit Heinemann and Christoph Schwarzl. Download is immediately available upon purchase! 9783834923233,3834923230,online,retailing,gerrit,heinemann eBook, Springer<
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Gerrit Heinemann: New Online Retailing - gebunden oder broschiert
ISBN: 9783834923233
Hardback, [PU: Gabler], The authors describe in detail what makes today's online retailing different and provide 8 central success factors for the new generation of Internet sales. Based … Mehr…
Hardback, [PU: Gabler], The authors describe in detail what makes today's online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful., Distributive Industries<
Heinemann, Gerrit: New Online Retailing: Innovation and Transformation - gebunden oder broschiert
2010, ISBN: 3834923230
Sehr guter Zustand, ohne Namenseintrag Zustand: 1, Wie neu - gebraucht, Gebundene Ausgabe Gabler Verlag , 2010 261 S. , New Online Retailing: Innovation and Transformation, Heinemann, G… Mehr…
Sehr guter Zustand, ohne Namenseintrag Zustand: 1, Wie neu - gebraucht, Gebundene Ausgabe Gabler Verlag , 2010 261 S. , New Online Retailing: Innovation and Transformation, Heinemann, Gerrit Gebundene Ausgabe Wie neu - gebraucht 12<
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(*) Derzeit vergriffen bedeutet, dass dieser Titel momentan auf keiner der angeschlossenen Plattform verfügbar ist.
All estimates indicate that the Internet boom will continue in the coming years and that brick and mortar retailers in particular can profit from this boom. Ten years ago, scholars and pr… Mehr…
All estimates indicate that the Internet boom will continue in the coming years and that brick and mortar retailers in particular can profit from this boom. Ten years ago, scholars and practitioners assumed only certain types of products, such as books or software, would sell well. The development of online retail has taught us something very different, however: Every product category can be sold online, and the more unwieldy the products and the more consultation support they require, the more suc cessful they are on the Web. The need for current information about online retail is quite high. Yet the number of actual resources providing information about these new Web developments is limited, and many sources are out of date, given the dynamic nature of the Internet. The German edition of this work resonated equally well with both scholars and practi tioners. In the following English edition, the basic figures used have been updated and international best practice cases were added. Furthermore, in the second chapter, special consideration was given to the aspects of innovation and transformation. In conclusion, we would like to point out that it was of critical concern for us to pro vide a bridge between theory and practice with this book, and to make it available to an international readership. If we have failed to satisfy this requirement, we ask for leniency but also for your feedback. Mönchengladbach Gerrit Heinemann Düsseldorf Christoph Schwarzl VII Table of Contents Foreword.............................................................................................................................VII Abbreviations.....................................................................................................................XV, Gabler Verlag<
Nr. 978-3-8349-2323-3. Versandkosten:Worldwide free shipping, , DE. (EUR 0.00)
A digital copy of "New Online Retailing" by Gerrit Heinemann and Christoph Schwarzl. Download is immediately available upon purchase! 9783834923233,3834923230,online,retailing,gerrit,hein… Mehr…
A digital copy of "New Online Retailing" by Gerrit Heinemann and Christoph Schwarzl. Download is immediately available upon purchase! 9783834923233,3834923230,online,retailing,gerrit,heinemann eBook, Springer<
Download INSTANTLY! Format: VitalSource. Type: . Copying: Allowed, .2Â.3 selections may be copied daily for 2Â.30 days. Printable: Allowed, .2Â.3 prints daily for 2Â.30 days. Expires: No Expiration. Read Aloud?: Allowed. Sharing: Not Allowed. Software: Online: No additional software required <br> Offline: VitalSource Bookshelf. Shipping to USA only! Textbooks. Versandkosten:zzgl. Versandkosten.
Gerrit Heinemann: New Online Retailing - gebunden oder broschiert
ISBN: 9783834923233
Hardback, [PU: Gabler], The authors describe in detail what makes today's online retailing different and provide 8 central success factors for the new generation of Internet sales. Based … Mehr…
Hardback, [PU: Gabler], The authors describe in detail what makes today's online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful., Distributive Industries<
Heinemann, Gerrit: New Online Retailing: Innovation and Transformation - gebunden oder broschiert
2010, ISBN: 3834923230
Sehr guter Zustand, ohne Namenseintrag Zustand: 1, Wie neu - gebraucht, Gebundene Ausgabe Gabler Verlag , 2010 261 S. , New Online Retailing: Innovation and Transformation, Heinemann, G… Mehr…
Sehr guter Zustand, ohne Namenseintrag Zustand: 1, Wie neu - gebraucht, Gebundene Ausgabe Gabler Verlag , 2010 261 S. , New Online Retailing: Innovation and Transformation, Heinemann, Gerrit Gebundene Ausgabe Wie neu - gebraucht 12<
Versandkosten:Versandkostenfrei innerhalb der BRD. (EUR 0.00) buchgenie Sigrun Würtele, 04600 Altenburg
1Da einige Plattformen keine Versandkonditionen übermitteln und diese vom Lieferland, dem Einkaufspreis, dem Gewicht und der Größe des Artikels, einer möglichen Mitgliedschaft der Plattform, einer direkten Lieferung durch die Plattform oder über einen Drittanbieter (Marketplace), etc. abhängig sein können, ist es möglich, dass die von eurobuch angegebenen Versandkosten nicht mit denen der anbietenden Plattform übereinstimmen.
:The authors describe in detail what makes today's online retailing different and provide eight central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together "lessons learned" from the last 10 years, and give readers a tour of the future of online selling.
Contents
Online Retailing in Transition - Revolution, not Evolution
New Online Retailing - What Does It Mean?
Eight Success Factors in New Online Retailing
Best Practices in New Online Retailing
Risks and Benefits of New Online Retailing
Target Groups
Top management in the retailing and consumer goods industries
Teachers and students in marketing and retailing
About the Authors
Gerrit Heinemann is a professor of business, management and trade at the
Niederrhein University of Applied Sciences, Mönchengladbach, Germany.
Christoph Schwarzl is Managing Director and Retail Industry Principal at Accenture,
Düsseldorf, Germany.
Detailangaben zum Buch - New Online Retailing Hardcover | Indigo Chapters
EAN (ISBN-13): 9783834923233 ISBN (ISBN-10): 3834923230 Gebundene Ausgabe Erscheinungsjahr: 2010 Herausgeber: Gabler Verlag 261 Seiten Gewicht: 0,606 kg Sprache: eng/Englisch
Buch in der Datenbank seit 2008-01-05T11:20:25+01:00 (Zurich) Detailseite zuletzt geändert am 2024-04-11T13:26:50+02:00 (Zurich) ISBN/EAN: 9783834923233
ISBN - alternative Schreibweisen: 3-8349-2323-0, 978-3-8349-2323-3 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: schwarzl, heinemann gerrit, christoph hein, christoph then, ten boom Titel des Buches: online, christoph, transformation, innovation
Daten vom Verlag:
Autor/in: Gerrit Heinemann; Christoph Schwarzl Titel: New Online Retailing - Innovation and Transformation Verlag: Gabler Verlag; Betriebswirtschaftlicher Verlag Gabler 261 Seiten Erscheinungsjahr: 2010-09-28 Wiesbaden; DE Gewicht: 0,651 kg Sprache: Englisch 53,49 € (DE) 54,99 € (AT) 59,00 CHF (CH) POD XVII, 261 p.
BB; Trade; Hardcover, Softcover / Wirtschaft/Einzelne Wirtschaftszweige, Branchen; Einzel- und Großhandel; Verstehen; Management; Cross-Channel-Management; Distance Selling; Internet; Multi-Channel-Retailing; Retail; Retailing; eCommerce; mCommerce; Marketing; Sales/Distribution; Trade and Retail; Marketing; Sales and Distribution; Marketing und Vertrieb; BC; EA
Düsseldorf, Germany.
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