Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the e… Mehr…
Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions. Consequently, solutions are needed that help identifying the most promising ideas. The book “Open Evaluation” proposes a potential solution: integrating external stakeholders into the assessment of product and service ideas by means of IT, i.e. open evaluation. Based on both qualitative and quantitative research, the author examines design options, strategies, and the capacity of open evaluation to efficiently and effectively support decision-making for innovation. Books > Business and Management eBook, Springer Shop<
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Open Evaluation:Integrating Users into the Selection of New Product Ideas. 2013. Auflage Jörg Haller Open Evaluation:Integrating Users into the Selection of New Product Ideas. 2013. Aufla… Mehr…
Open Evaluation:Integrating Users into the Selection of New Product Ideas. 2013. Auflage Jörg Haller Open Evaluation:Integrating Users into the Selection of New Product Ideas. 2013. Auflage Jörg Haller eBooks > Wirtschaft, Springer Fachmedien Wiesbaden<
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Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the e… Mehr…
Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions. Consequently, solutions are needed that help identifying the most promising ideas. The book “Open Evaluation” proposes a potential solution: integrating external stakeholders into the assessment of product and service ideas by means of IT, i.e. open evaluation. Based on both qualitative and quantitative research, the author examines design options, strategies, and the capacity of open evaluation to efficiently and effectively support decision-making for innovation. Books > Business and Management eBook, Springer Shop<
new in stock. Versandkosten:zzgl. Versandkosten. (EUR 0.00)
Open Evaluation:Integrating Users into the Selection of New Product Ideas. 2013. Auflage Jörg Haller Open Evaluation:Integrating Users into the Selection of New Product Ideas. 2013. Aufla… Mehr…
Open Evaluation:Integrating Users into the Selection of New Product Ideas. 2013. Auflage Jörg Haller Open Evaluation:Integrating Users into the Selection of New Product Ideas. 2013. Auflage Jörg Haller eBooks > Wirtschaft, Springer Fachmedien Wiesbaden<
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Buch in der Datenbank seit 2009-08-06T11:09:35+02:00 (Zurich) Detailseite zuletzt geändert am 2021-02-12T14:11:12+01:00 (Zurich) ISBN/EAN: 9783834944870
ISBN - alternative Schreibweisen: 978-3-8349-4487-0 Alternative Schreibweisen und verwandte Suchbegriffe: Autor des Buches: hall, halle, haller, hallé Titel des Buches: eva, open
Daten vom Verlag:
Autor/in: Jörg Haller Titel: Markt- und Unternehmensentwicklung / Markets and Organisations; Open Evaluation - Integrating Users into the Selection of New Product Ideas Verlag: Springer Gabler; Springer Fachmedien Wiesbaden GmbH 233 Seiten Erscheinungsjahr: 2013-04-10 Wiesbaden; DE Gedruckt / Hergestellt in Niederlande. Sprache: Englisch 53,49 € (DE) 55,00 € (AT) 59,00 CHF (CH) Available XXI, 233 p. 22 illus.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marktforschung; Verstehen; C; Market Research/Competitive Intelligence; Market Research and Competitive Intelligence; Business and Management; BC
The Context of Open Evaluation: Innovation Contests.- The Design Elements of Open Evaluation.- The Objectives of Open Evaluation.- Key Factors affecting the Output of Open Evaluation.- The Capacity of Open Evaluation for Idea Selection.- How to Make the Crowd Your Jury.
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