2012, ISBN: 3c24490355d7b47ba6df85e231c4fcc3

This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking bo… Mehr…

This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few direct reports but an entire organization?s sales function. The book includes many useful tools and guidelines and is enhanced with numerous examples,  that help bring the concepts to life and make them very approachable for the trade market. A checklist-based scoring system that is utilized throughout the book allows readers to specifically evaluate their own company as well as to track its progress as concepts are applied over time. This work is an essential resource and thought-provoking read for ambitious Sales Managers, including CEO-level executives., 2012<

2012, ISBN: 3c24490355d7b47ba6df85e231c4fcc3

Autor: Christian Homburg, Heiko Schäfer, Janna Schneider. Dr. Heiko Schäfer was a research assistant at Professor Homburg's chair and a freelance corporate consultant. Dr. Janna Schneider… Mehr…

Autor: Christian Homburg, Heiko Schäfer, Janna Schneider. Dr. Heiko Schäfer was a research assistant at Professor Homburg's chair and a freelance corporate consultant. Dr. Janna Schneider was a research assistant at Professor Homburg's chair. Neu, Festpreisangebot, [LT: FixedPrice]<

2016, ISBN: 3c24490355d7b47ba6df85e231c4fcc3

Autor: Christian Homburg, Heiko Schäfer, Janna Schneider. Dr. Heiko Schäfer. war Wissenschaftliche Mitarbeiterin am Lehrstuhl von Professor Homburg. Sie ist verantwortlich für die Bereich… Mehr…

Autor: Christian Homburg, Heiko Schäfer, Janna Schneider. Dr. Heiko Schäfer. war Wissenschaftliche Mitarbeiterin am Lehrstuhl von Professor Homburg. Sie ist verantwortlich für die Bereiche Marketing, Vertrieb und Personal. Neu, Festpreisangebot, [LT: FixedPrice]<

2016, ISBN: 3c24490355d7b47ba6df85e231c4fcc3

Prof. Dr. Dr. h.c. mult. Professor Hom¬burg ist Autor zahlreicher Veröffentlichungen und Referent auf diversen Kongressen.Dr. Heiko Schäfer war Wissenschaftlicher Mitarbeiter am Lehrstuhl… Mehr…

Prof. Dr. Dr. h.c. mult. Professor Hom¬burg ist Autor zahlreicher Veröffentlichungen und Referent auf diversen Kongressen.Dr. Heiko Schäfer war Wissenschaftlicher Mitarbeiter am Lehrstuhl von Professor Homburg. Neu, Festpreisangebot, [LT: FixedPrice]<

ISBN: 3c24490355d7b47ba6df85e231c4fcc3

This work is an essential resource and thought-provoking read for ambitious Sales Managers, including CEO-level executives. Neu, Festpreisangebot, [LT: FixedPrice]