Perspectives in Communication Studies : Festschrift in Honor of Prof. Dr. Ayseli Usluata - neues Buch

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ISBN/EAN: 9783631696149

ISBN - alternative Schreibweisen:
978-3-631-69614-9
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: klaus lang
Titel des Buches: festschrift

Daten vom Verlag:

Autor/in: Ayse Binay Kurultay; Burcu Sabuncuoglu Peksevgen
Titel: Perspectives in Communication Studies - Festschrift in Honor of Prof. Dr. Ayseli Usluata
Verlag: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
190 Seiten
Erscheinungsjahr: 2016-08-19
Frankfurt a.M. DE
Gedruckt / Hergestellt in Deutschland.
Sprache: Englisch
40,95 € (DE)
40,95 € (AT)
44,95 CHF (CH)
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EA; E101; Nonbooks, PBS / Medien, Kommunikation/Kommunikationswissenschaft; Reden halten: Ratgeber; Verstehen; BUSINESS & ECONOMICS / Education; BUSINESS & ECONOMICS / Marketing / General; Public speaking guides; Communication studies; Business & management; Ayseli; Binay; Communication; Festschrift; Honor; Kurultay; Perspectives; Prof; Studies; Usluata; Kommunikationswissenschaft; Public Relations; Informationstechnik (IT), allgemeine Themen; Internet Guides und Onlinedienste; Schule und Lernen: Sozialwissenschaften; EA; EA; BB

This book brings together friends and colleagues of Prof. Dr. Ayseli Usluata who cherish her as a person as well as an academic. As we have all experienced, Prof. Usluata’s major passion is advancing academia as an interdisciplinary collaboration. Thus, this book’s aim is to bring together current original works in communication studies and business communication fields. This volume is intended to provide an intellectual, multi-faceted and balanced collection of writings from various academic fields with a communication focus. Academic articles in this book range from branding cases to advertising studies and to media education.

This book’s aim is to bring together current original works in communication studies and business communication fields. The volume provides an intellectual, multi-faceted and balanced collection of writings from various academic fields with a communication focus. The articles range from branding cases to advertising studies and to media education.

Advancing academia as an interdisciplinary collaboration – Bring together current original works in communication studies and business communication fields – Intellectual, multi-faceted and balanced collection of writings from various academic fields with a communication focus – Weathering a Crisis and Maintaining Brand Loyalty – The Role of Translation as an Effective Means of Communication – New Alternative in Media Education in Turkey – Personality, Values and Career Concerns as the Employee Related Antecedents of Influence/Political Tactics in Organizations – (Re)presenting gender in children’s television commercials – Storytelling in Digital Advocacy Campaigns – Political Cartoon’s Loss of Symbolic Lynching Power – Presentation of Self in Digital Life – Constructing the Modern Ottoman Policeman in the Police Journals – Happiness Theme in Advertising Messages