ISBN: 9781473913004
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2015, ISBN: 9781473913004
SAGE Publications Ltd, Hardcover, Auflage: Second, 352 Seiten, Publiziert: 2015-02-13T00:00:01Z, Produktgruppe: Book, 0.51 kg, Verkaufsrang: 4254544, Multilevel, Marketing & Sales, Busine… Mehr…
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2015, ISBN: 9781473913004
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ISBN: 9781473913004
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Biblio.co.uk |
ISBN: 9781473913004
Sage Publishing. Softcover. Brand New. International Edition - ISBN number and front cover may be different, but CONTENTS are same as the US edition. We ship fast via U… Mehr…
2015, ISBN: 9781473913004
SAGE Publications Ltd, Hardcover, Auflage: Second, 352 Seiten, Publiziert: 2015-02-13T00:00:01Z, Produktgruppe: Book, 0.51 kg, Verkaufsrang: 4254544, Multilevel, Marketing & Sales, Busine… Mehr…
2015
ISBN: 9781473913004
hardcover, Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We shi… Mehr…
ISBN: 9781473913004
SAGE Publications, Limited. Used - Good. Used book that is in clean, average condition without any missing pages., SAGE Publications, Limited, 2.5
ISBN: 9781473913004
Very Good., 3
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**Winner of the TAA 2017 Textbook Excellence Award**
"Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."―TAA Judges Panel
Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications executions, and harnessing social media data to yield customer insights.
The authors outline the "Four Zones" of social media that marketers can use to achieve their strategic objectives. These include:
1. Community (e.g. Instagram)
2. Publishing (e.g. Tumblr)
3. Entertainment (e.g. Candy Crush Saga)
4. Commerce (e.g. Groupon)
This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate.
The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hasht
Detailangaben zum Buch - Social Media Marketing
EAN (ISBN-13): 9781473913004
ISBN (ISBN-10): 1473913004
Gebundene Ausgabe
Taschenbuch
Erscheinungsjahr: 2014
Herausgeber: SAGE Publications Ltd
Buch in der Datenbank seit 2015-03-17T22:00:55+01:00 (Zurich)
Detailseite zuletzt geändert am 2024-03-11T15:04:19+01:00 (Zurich)
ISBN/EAN: 9781473913004
ISBN - alternative Schreibweisen:
1-4739-1300-4, 978-1-4739-1300-4
Alternative Schreibweisen und verwandte Suchbegriffe:
Autor des Buches: tute, tracy tuten, michael solomon
Titel des Buches: social media marketing
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