ISBN: 9781473916517

Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer's toolbox. The book melds essential theory with… Mehr…

Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer's toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing. Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer's toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the ';Four Zones' of social media that marketers can USE to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr)3. Entertainment (e.g. Candy Crush Saga)4. Commerce (e.g. Groupon)This second edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate. The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study. sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm eBooks, Business, Finance & Law~~Business and Management~~Sales & Marketing, Social Media Marketing~~EBook~~9781473916517~~Michael R Solomon, Tracy L. Tuten, , , , , , , , , ,<

ISBN: 9781473916517

Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer's toolbox. The book melds essential theory with… Mehr…

Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer's toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the ';Four Zones' of social media that marketers can use to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr)3. Entertainment (e.g. Candy Crush Saga)4. Commerce (e.g. Groupon)This second edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate.The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm E-Book<

ISBN: 9781473916517

The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand'… Mehr…

The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights. ; PDF \ Bengt Anderberg; Business,Finance and Law > Business & management > Sales & marketing, Springer US<

ISBN: 9781473916517

2nd Edition, by Tuten; Tracy L., PRINT ISBN: 9781473913004 E-TEXT ISBN: 9781473916517 SAGE Publications Ltd. (UK) eBook Other pricing structure might be available at vitalsource.com., Sa… Mehr…

2nd Edition, by Tuten; Tracy L., PRINT ISBN: 9781473913004 E-TEXT ISBN: 9781473916517 SAGE Publications Ltd. (UK) eBook Other pricing structure might be available at vitalsource.com., Sage Publications Ltd (UK)<

2014, ISBN: 9781473916517

eBook Download (PDF), eBooks, [PU: SAGE Publications Ltd]